Senior Manager/ Lead (Digital Marketing) Communications and Design

Role Overview:

As an experienced Digital Marketing professional at IIHS, you will lead and manage the digital marketing function to expand the influence of the organization's urban transformation work. Your role will involve developing and executing integrated digital marketing strategies, conducting market research, analyzing digital channels, guiding content creation, coordinating email marketing and paid advertising, tracking campaign performance, collaborating with teams, staying updated on digital marketing tools, and supporting internal capacity building. You will report to the Head of Communications and Design and collaborate effectively with internal teams and external stakeholders.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies tailored to education, research dissemination, capacity development, practice, and digital blended learning
• Conduct detailed market, competitor, and audience research to identify opportunities and design impactful campaigns
• Analyze current digital channels and select platforms aligned with audience needs and institutional goals
• Guide creation and execution of high-quality content for various platforms and campaigns
• Coordinate email marketing, paid advertising, and SEO/SEM to boost engagement and conversions
• Track campaign performance using analytics, interpret data, and optimize strategies
• Collaborate with teams of designers, writers, web developers, and external vendors to deliver cohesive campaigns
• Stay updated on evolving digital marketing tools and approaches and incorporate new techniques into strategy
• Assign roles and responsibilities within the Communications and Design team, track outputs and outcomes, and assist in performance reviews and improvement plans
• Support internal capacity building, including the use of AI for marketing, to improve efficiency and quality of outputs
• Create and implement SOPs and guides related to major areas of work
• Foster relationships with other teams at IIHS for digital outreach plans, create briefs for efficient delivery, and design debriefs and analytics dashboards
• Provide support to other IIHS activities and participate in institution building tasks as assigned
• Travel on IIHS work within or outside the country as needed

Qualification Required:

• Bachelors/Masters degree in Marketing, Media
• At least 15 years of work experience, with a minimum of 8 years in Digital Marketing
• Strong knowledge of the full marketing cycle and customer journey
• Proven ability to lead digital campaigns with a portfolio showcasing achievements
• Excellent analytical thinking, data literacy, and ability to leverage insights for campaign optimization
• High proficiency in digital tools and platforms such as CMS, Google Analytics, social media, CRM, and project management tools
• Superior communication skills to collaborate with internal teams and engage with external stakeholders
• Outstanding project management and process designing abilities to deliver campaigns on time and within budget
• Digital creativity, innovative storytelling skills, and data visualization abilities
• Adaptability, willingness to learn new platforms, tools, and approaches
• Leadership skills for team coordination, training, and adherence to systems and processes
• Commitment to ongoing skill and knowledge improvement, particularly in digital outreach in a development or not-for-profit environment
• Experience in digital marketing within developmental, social impact, education, research, or policy-driven organizations is advantageous

Additional Details:

IIHS offers a vibrant, collaborative, and intellectually rich work culture with ample learning, experimentation, and growth opportunities. The organization provides a competitive salary, professional development opportunities, and support within the function. The role is based in Bengaluru with possible travel to other locations in India. IIHS is an equal opportunity employer that encourages diversity and applications from women, people with disabilities, and individuals from economically and socially excluded communities. If you have any clarifications while applying, please contact hidden_email Overview:

As an experienced Digital Marketing professional at IIHS, you will lead and manage the digital marketing function to expand the influence of the organization's urban transformation work. Your role will involve developing and executing integrated digital marketing strategies, conducting market research, analyzing digital channels, guiding content creation, coordinating email marketing and paid advertising, tracking campaign performance, collaborating with teams, staying updated on digital marketing tools, and supporting internal capacity building. You will report to the Head of Communications and Design and collaborate effectively with internal teams and external stakeholders.

Key Responsibilities:

• Develop and execute integrated digital marketing strategie