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Hopfenzauber No-Belly Bier Private Limited logo

Territory Manager – Off-Trade (Retail & Modern Trade)

Hopfenzauber No-Belly Bier Private Limited
Full Timemid
New Delhi, Delhi, INPosted April 22, 2026

Job Description

Scale India’s Premium Low-Cal Lager! Hiring Territory Managers (Off-Trade)

About the Role: We are seeking data-driven, operationally sharp Territory Managers to dominate the retail shelves of liquor stores. Your mission: ensure No-Belly Bier is visible, available, and moving off the shelves faster than the competition.

Key Responsibilities:

  • Shelf Share & Visibility: Execute FSU (Free Standing Unit) placements and POSM deployment to ensure 100% brand visibility in L-2 and Modern Trade stores.
  • Promoter Management: Oversee our on-ground promoter teams. You will manage their weekly sales triggers and our incentive structure to drive secondary sales.
  • Inventory & Launch Ops: Manage stock levels meticulously to prevent stock-outs.
  • Market Intelligence: Track competitor pricing and retail trends, reporting directly to the National Sales Head.

Qualifications

  • Experience: 2+ years in Off-Trade/Retail sales in the Alcobev (Mandatory).
  • Skills: Strong route planning, negotiation tactics, and team management.
  • Territory Knowledge: In-depth understanding of the local excise and retail landscape.

Compensation

  • Fixed Salary: ₹50,000 – ₹200,000 PM (Based on experience).
  • Incentives: High-growth performance triggers based on volume and shelf-share KPIs.
  • Reporting: National Sales Head.

Job Type: Full-time

Pay: ₹600,000.00 - ₹2,500,000.00 per year

Work Location: In person

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