Growth Marketing Manager (Brand & Performance)

About the Company

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

You will be the strategic engine behind Hoora’s demand generation and brand equity. Your mission is to bridge the gap between “Brand” and “Performance”—ensuring that every marketing rupee spent not only drives immediate service bookings and D2C sales but also strengthens Hoora’s identity as India’s premier vehicle-care authority. You will own the full funnel, from top-of-mind awareness to long-term customer retention.

Key Responsibilities

• 1. Performance Marketing & User Acquisition

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• Full-Funnel Ownership: Design and execute high-velocity customer acquisition campaigns across Meta, Google, and LinkedIn to drive app downloads and service bookings.
• ROAS & CAC Optimization: Manage and optimize significant marketing budgets, ensuring a healthy balance between Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Hyperlocal Strategy: Implement granular, location-based marketing strategies to support Hoora’s operations across 85+ cities.
• 2. Brand Strategy & Creative Direction

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• Brand Voice & Identity: Act as the custodian of the Hoora brand, ensuring consistency in messaging, tone, and visual identity across all digital and offline touchpoints.
• Content Synergy: Collaborate with the creative team to produce high-performing ad assets that tell a compelling story while driving measurable clicks.
• Market Positioning: Conduct competitor research and market analysis to refine Hoora’s value proposition in the evolving D2C and automotive service landscape.
• 3. Conversion Rate Optimization (CRO) & Automation

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• Funnel Optimization: Use A/B testing and heatmapping to optimize landing pages and app journey flows, reducing drop-offs and increasing conversion rates.
• Marketing Automation: Build and manage sophisticated CRM and automation workflows (Email, WhatsApp, Push Notifications) to drive user engagement and repeat service cycles.
• 4. Data Analytics & Reporting

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• GA4 & Measurement: Lead the implementation and monitoring of GA4 and other tracking tools to ensure 100% data accuracy across the marketing stack.
• Actionable Insights: Translate complex data sets into clear, executive-level reports and actionable strategies for the leadership team.

Why Join Us

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• Scale: Be part of a brand already operating in 85+ cities with over 25 lakh app downloads.
• Impact: You won’t just be managing ads; you will be building the systems that revolutionize an entire industry.
• Autonomy: Direct access to the leadership team with the freedom to experiment, fail fast, and scale what works.
• Hoora is India’s fastest-growing Vehicle 360 Solution Company, serving 1,00,000+ customers across 85+ cities.
• We provide tech-enabled doorstep vehicle care, verified professionals, eco-friendly processes, and a seamless app experience.
• Hoora aims at redefining sustainable in a true sense. With an array of completely eco-friendly services like waterless car cleaning and pressure wash options that save upto 70% of water as compared to traditional washing centres. Hoora aims at contributing towards creating a sustainable future for empowering the future generations.