D2C Marketing Manager (Performance Marketing)

About the Company

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

Your sole mission is to be the growth engine for Hoora. You will be responsible for maximizing service bookings for our hyperlocal car care vertical and driving high-volume sales for our D2C product vertical. You must own the entire online sales funnel, ensuring we acquire customers at an optimal CAC while hitting aggressive monthly revenue targets.

Key Responsibilities

• 1. Performance Marketing & Online Sales

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• Funnel Mastery: Design, execute, and optimize full-funnel advertising campaigns across Meta, Google, and Programmatic channels to drive immediate service bookings and D2C product purchases.
• ROAS Ownership: Achieve and maintain a high Return on Ad Spend (ROAS) while scaling budgets. You are responsible for the daily monitoring of spend versus sales output.
• Hyperlocal Targeting: Execute granular, location-based marketing strategies to ensure service bookings are maximized in high-priority zones (Nagpur and expansion cities).
• 2. D2C E-commerce Growth

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• Product Sales: Lead the online sales strategy for Hoora’s D2C merchandise and accessories, optimizing the Shopify/Website experience for maximum conversion.
• Retention & LTV: Work with the CRM team to drive repeat orders and increase Customer Lifetime Value (LTV) through targeted re-marketing and email/WhatsApp automation.
• Marketplace Oversight: Manage performance and visibility on marketplaces (Amazon/Flipkart) to ensure Hoora products are top-of-mind for car enthusiasts.
• 3. Conversion Rate Optimization (CRO)

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• Landing Page Strategy: Partner with the Content and Design teams to build high-converting landing pages and ad creatives that resonate with car and bike owners.
• A/B Testing: Constantly test ad copy, creative formats, and user journeys to reduce drop-offs and improve the “Click-to-Book” ratio.
• 4. Data & Analytics

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• Performance Reporting: Maintain real-time dashboards tracking CAC, CVR (Conversion Rate), and total revenue generated from online channels.
• Market Intelligence: Conduct deep-dive analysis into customer behavior and competitor movements to pivot strategies rapidly.
• Hoora is India’s fastest-growing Vehicle 360 Solution Company, serving 1,00,000+ customers across 85+ cities.
• We provide tech-enabled doorstep vehicle care, verified professionals, eco-friendly processes, and a seamless app experience.
• Hoora aims at redefining sustainable in a true sense. With an array of completely eco-friendly services like waterless car cleaning and pressure wash options that save upto 70% of water as compared to traditional washing centres. Hoora aims at contributing towards creating a sustainable future for empowering the future generations.