Digital Marketing Lead - Performance Marketing & eCommerce - FMCG

As an experienced digital marketer, you will be responsible for strategizing and executing integrated digital marketing plans across consumer journey touchpoints. Your key responsibilities will include:

• Leading and managing performance marketing campaigns across digital and e-commerce platforms.
• Overseeing e-commerce content, merchandising, and activations to drive traffic and conversions.
• Managing and maintaining brand websites, digital tools, and mobile applications aligned with business objectives.
• Collaborating with brand teams and digital agencies to develop and implement effective digital activations.
• Optimizing media planning and buying across digital channels to maximize ROI and campaign efficiency.
• Driving digital outreach programs to attract qualified traffic and increase online conversions.
• Evaluating digital campaign performance against defined KPIs and ROI metrics.
• Continuously refining media strategies based on performance data and evolving business needs.
• Planning and managing the digital marketing budget, ensuring effective allocation and cost-efficiency.
• Maintaining real-time dashboards and reporting tools to monitor campaign performance and brand impact.
• Monitoring competitor activities and benchmarking digital campaigns to identify opportunities and trends.
• Exploring new digital platforms, innovations, and partnerships to keep ahead of industry trends.
• Managing day-to-day interactions with digital marketing partners, agencies, and internal stakeholders.
• Coordinating with global teams to align and execute digital initiatives and technology integration.
• Ensuring compliance with internal processes related to partner contracts, invoicing, and approvals.
• Providing regular insights and strategic recommendations to brand and leadership teams.
• Staying abreast of emerging digital technologies and innovations to maintain a cutting-edge digital presence.
• Maintaining a dashboard that tracks brand performance across the full product portfolio.

You should have 8-10 years of experience in digital marketing, with a strong focus on brand and 360-digital activations. Your expertise should include:

• Performance Marketing & E-commerce
• Digital Media Planning & Management
• Social Campaigns across Facebook, Instagram, LinkedIn, Twitter, and emerging platforms
• Search Engine Marketing & Analytics (GA, GSC, SEO/SEM)
• MarTech tools, websites, mobile apps, APIs, and backend architecture integration

Additionally, you should possess a strong analytical mindset and the ability to translate data into actionable insights. Experience in managing cross-functional teams and digital marketing agencies, strong project management skills, attention to detail, and staying up-to-date with the latest digital trends, tools, and best practices are also essential for this role. As an experienced digital marketer, you will be responsible for strategizing and executing integrated digital marketing plans across consumer journey touchpoints. Your key responsibilities will include:

• Leading and managing performance marketing campaigns across digital and e-commerce platforms.
• Overseeing e-commerce content, merchandising, and activations to drive traffic and conversions.
• Managing and maintaining brand websites, digital tools, and mobile applications aligned with business objectives.
• Collaborating with brand teams and digital agencies to develop and implement effective digital activations.
• Optimizing media planning and buying across digital channels to maximize ROI and campaign efficiency.
• Driving digital outreach programs to attract qualified traffic and increase online conversions.
• Evaluating digital campaign performance against defined KPIs and ROI metrics.
• Continuously refining media strategies based on performance data and evolving business needs.
• Planning and managing the digital marketing budget, ensuring effective allocation and cost-efficiency.
• Maintaining real-time dashboards and reporting tools to monitor campaign performance and brand impact.
• Monitoring competitor activities and benchmarking digital campaigns to identify opportunities and trends.
• Exploring new digital platforms, innovations, and partnerships to keep ahead of industry trends.
• Managing day-to-day interactions with digital marketing partners, agencies, and internal stakeholders.
• Coordinating with global teams to align and execute digital initiatives and technology integration.
• Ensuring compliance with internal processes related to partner contracts, invoicing, and approvals.
• Providing regular insights and strategic recommendations to brand and leadership teams.
• Staying abreast of emerging digital technologies and innovations to maintain a cutting-edge digital presence.
• Maintaining a dashboard that tracks brand performance across the full product portfolio.

You should have 8-10 years of experience in digital marketing, with a strong focus on brand and 360-digital activations. Your exp