Engagement & Retention Marketing Manager

**Job Description:**

• *Role Overview:**

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group Hero Vired, a premium learning experience offering industry-relevant programs and world-class partnerships, is on a mission to change the way we learn. As a Marketing Manager (Customer Lifecycle) at Hero Vired, you will play a crucial role in designing and executing comprehensive customer lifecycle marketing strategies to engage customers at every stage of their journey.

• *Key Responsibilities:**
• **Customer Lifecycle Strategy & Planning:**
• Develop and execute a comprehensive customer lifecycle marketing strategy aligned with Hero Vired's business objectives.
• Identify key touchpoints and moments of truth in the customer journey and design targeted campaigns for each stage.
• Collaborate with product, sales, and customer success teams to understand customer needs and pain points.
• **Marketing Automation & Campaign Execution:**
• Design, implement, and optimize marketing automation workflows across multiple channels such as email, SMS, in-app messaging, and web.
• Create customer segmentation strategies, personalized messaging, and automated nurture campaigns.
• **Data Analysis & Performance Optimization:**
• Track, analyze, and report on key marketing metrics like CAC, LTV, engagement rates, conversion rates, retention rates, and churn metrics.
• Conduct A/B testing and multivariate testing to optimize campaign performance and make data-driven recommendations for improvement.
• **Content Development & Personalization:**
• Oversee the creation and curation of engaging content for email, landing pages, in-app messaging, SMS campaigns, and educational resources.
• Ensure personalized content based on customer segments, behaviors, and preferences consistent with Hero Vired's brand voice.
• **Customer Engagement & Retention:**
• Develop initiatives to drive customer engagement and reduce churn, including loyalty programs and win-back campaigns.
• *Qualifications Required:**
• Bachelor's degree in Marketing, Business, or related field.
• 4-7 years of experience in customer lifecycle marketing within the EdTech industry.
• Strong analytical capabilities and experience with marketing automation platforms and data analytics.
• Proven track record of driving customer engagement and business outcomes through targeted marketing strategies. **Job Description:**
• *Role Overview:**

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group Hero Vired, a premium learning experience offering industry-relevant programs and world-class partnerships, is on a mission to change the way we learn. As a Marketing Manager (Customer Lifecycle) at Hero Vired, you will play a crucial role in designing and executing comprehensive customer lifecycle marketing strategies to engage customers at every stage of their journey.

• *Key Responsibilities:**
• **Customer Lifecycle Strategy & Planning:**
• Develop and execute a comprehensive customer lifecycle marketing strategy aligned with Hero Vired's business objectives.
• Identify key touchpoints and moments of truth in the customer journey and design targeted campaigns for each stage.
• Collaborate with product, sales, and customer success teams to understand customer needs and pain points.
• **Marketing Automation & Campaign Execution:**
• Design, implement, and optimize marketing automation workflows across multiple channels such as email, SMS, in-app messaging, and web.
• Create customer segmentation strategies, personalized messaging, and automated nurture campaigns.
• **Data Analysis & Performance Optimization:**
• Track, analyze, and report on key marketing metrics like CAC, LTV, engagement rates, conversion rates, retention rates, and churn metrics.
• Conduct A/B testing and multivariate testing to optimize campaign performance and make data-driven recommendations for improvement.
• **Content Development & Personalization:**
• Oversee the creation and curation of engaging content for email, landing pages, in-app messaging, SMS campaigns, and educational resources.
• Ensure personalized content based on customer segments, behaviors, and preferences consistent with Hero Vired's brand voice.
• **Customer Engagement & Retention:**
• Develop initiatives to drive customer engagement and reduce churn, including loyalty programs and win-back campaigns.
• *Qualifications Required:**
• Bachelor's degree in Marketing, Business, or related field.
• 4-7 years of experience in customer lifecycle marketing within the EdTech industry.
• Strong analytical capabilities and experience with marketing automation platforms and data analytics.
• Proven track record of driving customer engagement and business outcomes t