Senior Marketing Manager for Public Sector

POSITION SUMMARY

As a Senior Marketing Manager specializing in public sector initiatives, you will lead the charge in executing innovative marketing strategies that elevate our business-to-government (B2G) presence. This role blends your deep understanding of B2G marketing with strategic insight, ensuring that our efforts not only generate leads but also drive measurable results for our clients.

KEY RESPONSIBILITIES

B2G Marketing Strategy and Leadership

• Offer strategic insights and actionable recommendations based on data analysis to inform client decisions.
• Develop expertise in client products and the public sector audience to tailor effective marketing approaches.
• Remain updated on B2G trends and events to maximize networking and educational outreach opportunities.
• Utilize advanced AI tools to enhance research capabilities and marketing strategies.
• Engage in continuous professional development to stay ahead of B2G marketing trends and best practices.
• Lead brainstorming sessions and coach client teams for impactful campaign execution.

Campaign & Event Execution

• Design, implement, and oversee tailored marketing campaigns to align with client objectives.
• Plan and execute marketing events, ensuring they resonate with client goals and success metrics.
• Act as the B2G marketing expert on cross-functional projects, providing insightful recommendations.

Short Form Content Development

Stay informed on B2B/B2G and AI trends for creating effective short-form digital content including emails, blogs, and social media posts. Utilize AI and best practices to generate content that supports campaigns while ensuring alignment with client branding and quality standards.

Performance Measurement & Reporting

• Analyze the effectiveness of campaigns and report on ROI.
• Provide quarterly summaries detailing achievements and areas for growth.
• Maintain thorough project briefs and foster alignment during project initiation phases.

Client & Internal Collaboration

• Build strong relationships with clients, aligning B2G insights with their key performance indicators and business objectives.
• Engage in onsite visits and face-to-face meetings to strengthen client partnerships.
• Participate as a trainer during client-facing workshops and trainings when needed.
• Work closely with the GBR team on projects, ensuring marketing expertise leads to successful outcomes.
• Deliver comprehensive project briefs to guide marketing initiatives toward timely and high-quality execution.

QUALIFICATIONS & EXPERIENCE

A Bachelor's degree or equivalent work experience is required. Candidates should possess:

• 10+ years of experience in technology marketing targeting organizations of various sizes.
• A minimum of 5 years dedicated to field marketing in government, education, healthcare, or regulated sectors, with a proven record of audience engagement.
• Strong background in field marketing, channel marketing, or campaign development.
• Ability to thrive both independently and collectively in a dynamic work environment.
• Excellent leadership, strategic thinking, problem-solving, and communication skills.
• Proficiency in Microsoft Office Suite, Google Workspace, and generative AI platforms (e.g., ChatGPT, Gemini); familiarity with project management tools like Wrike, Asana, or Jira is a plus.

WORK ENVIRONMENT & EQUIPMENT

• This role supports a remote work setup, requiring a dedicated home office with stable high-speed internet.
• Employer-provided equipment includes a laptop, hub, video camera, keyboard, mouse, and dual monitors.
• Occasional overnight travel to client sites is necessary to cultivate client relationships.

PHYSICAL & VISION REQUIREMENTS

• The job entails primarily seated work, which includes speaking and typing tasks.
• Close vision, color vision, and focus adjustment are necessary for engaging with digital content.
• Company policy mandates on-camera participation for virtual meetings.

SUPERVISION & REPORTING

• This position currently has no direct reports.
• Collaboration with internal delivery teams and external stakeholders is essential.

This job description outlines the essential tasks and responsibilities associated with the role; it may not include every detail required. All employees are expected to adapt to organizational needs and may be assigned additional responsibilities as necessary.

Compensation details: 104000