Head Marketing Analytics & Insights

As the Head Marketing Analytics & Insights, your role will involve turning data into actionable strategic insights to enhance marketing performance, customer acquisition, retention, and ROI. You will lead a high-performing analytics team, establish measurement frameworks, and collaborate closely with marketing and admissions teams to ensure data-driven decisions align with overall business goals. Your responsibilities will include:

• Designing and implementing a centralised data lake/warehouse to unify data sources from various systems
• Developing data pipelines for seamless integration between CRM and marketing automation systems
• Defining data governance, quality assurance, and documentation processes to maintain data integrity
• Creating analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, and more
• Providing insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics
• Leading and coaching a team of data analysts, fostering a collaborative, insight-driven culture
• Building executive dashboards for real-time visibility of marketing and admissions KPIs
• Preparing insights decks for top management and deans/school heads

Qualifications & Experience:

• Bachelor's or Master's degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics
• 8-12 years of professional experience with strong analytical skills
• Proficiency in Power BI, Tableau, Google Data Studio, advanced Excel, and SQL
• Experience in building and managing data lakes or data warehouses
• Exposure to CRM integrations such as Salesforce, Zoho, Meritto, HubSpot
• Prior experience in higher education, edtech, or service-sector analytics is advantageous

Personal Attributes:

• Strategic thinker with a hands-on approach to analytics and execution
• Excellent communication, storytelling, and stakeholder management skills
• Proactive, detail-oriented, and structured in approach
• Passionate about leveraging data to drive institutional growth and transparency

Join us to be part of a large multidisciplinary university committed to innovation, quality, and student success. You will have the opportunity to lead the creation of a modern analytics ecosystem, collaborate with senior leadership, and shape the university's data culture while driving measurable impact in a dynamic and collaborative work environment. As the Head Marketing Analytics & Insights, your role will involve turning data into actionable strategic insights to enhance marketing performance, customer acquisition, retention, and ROI. You will lead a high-performing analytics team, establish measurement frameworks, and collaborate closely with marketing and admissions teams to ensure data-driven decisions align with overall business goals. Your responsibilities will include:

• Designing and implementing a centralised data lake/warehouse to unify data sources from various systems
• Developing data pipelines for seamless integration between CRM and marketing automation systems
• Defining data governance, quality assurance, and documentation processes to maintain data integrity
• Creating analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, and more
• Providing insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics
• Leading and coaching a team of data analysts, fostering a collaborative, insight-driven culture
• Building executive dashboards for real-time visibility of marketing and admissions KPIs
• Preparing insights decks for top management and deans/school heads

Qualifications & Experience:

• Bachelor's or Master's degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics
• 8-12 years of professional experience with strong analytical skills
• Proficiency in Power BI, Tableau, Google Data Studio, advanced Excel, and SQL
• Experience in building and managing data lakes or data warehouses
• Exposure to CRM integrations such as Salesforce, Zoho, Meritto, HubSpot
• Prior experience in higher education, edtech, or service-sector analytics is advantageous

Personal Attributes:

• Strategic thinker with a hands-on approach to analytics and execution
• Excellent communication, storytelling, and stakeholder management skills
• Proactive, detail-oriented, and structured in approach
• Passionate about leveraging data to drive institutional growth and transparency

Join us to be part of a large multidisciplinary university committed to innovation, quality, and student success. You will have the opportunity to lead the creation of a modern analytics ecosystem, collaborate with senior leadership, and shape the university's data culture while driving measurable impact in a dynamic and collaborative work environment.