Role Overview
GITAM Deemed University is hiring a director-level Head Marketing Analytics & Insights. This is a full-time role in IN. Part of GITAM Deemed University's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As the Head Marketing Analytics & Insights, your role will involve turning data into actionable strategic insights to enhance marketing performance, customer acquisition, retention, and ROI. You will lead a high-performing analytics team, establish measurement frameworks, and collaborate closely with marketing and admissions teams to ensure data-driven decisions align with overall business goals. Your responsibilities will include:
- Designing and implementing a centralised data lake/warehouse to unify data sources from various systems
- Developing data pipelines for seamless integration between CRM and marketing automation systems
- Defining data governance, quality assurance, and documentation processes to maintain data integrity
- Creating analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, and more
- Providing insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics
- Leading and coaching a team of data analysts, fostering a collaborative, insight-driven culture
- Building executive dashboards for real-time visibility of marketing and admissions KPIs
- Preparing insights decks for top management and deans/school heads
Qualifications & Experience:
- Bachelor's or Master's degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics
- 8-12 years of professional experience with strong analytical skills
- Proficiency in Power BI, Tableau, Google Data Studio, advanced Excel, and SQL
- Experience in building and managing data lakes or data warehouses
- Exposure to CRM integrations such as Salesforce, Zoho, Meritto, HubSpot
- Prior experience in higher education, edtech, or service-sector analytics is advantageous
Personal Attributes:
- Strategic thinker with a hands-on approach to analytics and execution
- Excellent communication, storytelling, and stakeholder management skills
- Proactive, detail-oriented, and structured in approach
- Passionate about leveraging data to drive institutional growth and transparency
Join us to be part of a large multidisciplinary university committed to innovation, quality, and student success. You will have the opportunity to lead the creation of a modern analytics ecosystem, collaborate with senior leadership, and shape the university's data culture while driving measurable impact in a dynamic and collaborative work environment. As the Head Marketing Analytics & Insights, your role will involve turning data into actionable strategic insights to enhance marketing performance, customer acquisition, retention, and ROI. You will lead a high-performing analytics team, establish measurement frameworks, and collaborate closely with marketing and admissions teams to ensure data-driven decisions align with overall business goals. Your responsibilities will include:
- Designing and implementing a centralised data lake/warehouse to unify data sources from various systems
- Developing data pipelines for seamless integration between CRM and marketing automation systems
- Defining data governance, quality assurance, and documentation processes to maintain data integrity
- Creating analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, and more
- Providing insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics
- Leading and coaching a team of data analysts, fostering a collaborative, insight-driven culture
- Building executive dashboards for real-time visibility of marketing and admissions KPIs
- Preparing insights decks for top management and deans/school heads
Qualifications & Experience:
- Bachelor's or Master's degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics
- 8-12 years of professional experience with strong analytical skills
- Proficiency in Power BI, Tableau, Google Data Studio, advanced Excel, and SQL
- Experience in building and managing data lakes or data warehouses
- Exposure to CRM integrations such as Salesforce, Zoho, Meritto, HubSpot
- Prior experience in higher education, edtech, or service-sector analytics is advantageous
Personal Attributes:
- Strategic thinker with a hands-on approach to analytics and execution
- Excellent communication, storytelling, and stakeholder management skills
- Proactive, detail-oriented, and structured in approach
- Passionate about leveraging data to drive institutional growth and transparency
Join us to be part of a large multidisciplinary university committed to innovation, quality, and student success. You will have the opportunity to lead the creation of a modern analytics ecosystem, collaborate with senior leadership, and shape the university's data culture while driving measurable impact in a dynamic and collaborative work environment.
Frequently Asked Questions
How do I apply for the Head Marketing Analytics & Insights position at GITAM Deemed University?
Use the Apply button above to submit your application directly to GITAM Deemed University. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Head Marketing Analytics & Insights position at GITAM Deemed University located?
This position is based in IN. GITAM Deemed University has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Head Marketing Analytics & Insights at GITAM Deemed University earn?
GITAM Deemed University has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Head Marketing Analytics & Insights role at GITAM Deemed University posted?
This role was posted on April 12, 2026 (65 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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