Digital Marketing Specialist Email, SEO, Web Management

As a Digital Marketing Specialist at the company, your role will involve creating, executing, and managing email marketing campaigns using Hubspot with a focus on high engagement and conversion. You will also be responsible for updating and managing website content using Drupal to ensure alignment with SEO best practices. Implementing and monitoring SEO/SEM strategies to improve online visibility and drive traffic will be a key part of your responsibilities. Your analytical skills will come into play as you analyze performance data from email campaigns and website metrics, using insights to optimize strategies. Collaborating in a team environment to integrate digital marketing efforts and enhance overall campaign effectiveness will be crucial. Utilizing Hubspot for sophisticated marketing automation and analytics will be essential for success in this role.

Key Responsibilities:

• Create, execute, and manage email marketing campaigns using Hubspot
• Update and manage website content with Drupal, ensuring alignment with SEO best practices
• Implement and monitor SEO/SEM strategies to improve online visibility and drive traffic
• Analyze performance data from email campaigns and website metrics to optimize strategies
• Work in a team environment to integrate digital marketing efforts for enhanced campaign effectiveness
• Utilize Hubspot for sophisticated marketing automation and analytics

Qualification Required:

• Total Experience in years: 2 years' experience
• Graduation/Degree: Graduate
• Background and Skills: 2 years' experience in digital marketing, particularly in email, SEO, and website management. 2 years' experience with Hubspot, Drupal, or other digital marketing tools. Demonstrated understanding of HTML, CSS, and web development principles. Strong analytical skills and a data-driven mindset. Excellent project management and communication skills. Good organizational and communication skills, with a willingness to learn and collaborate.

Please note that Gilbarco Veeder-Root is a leading global supplier of fuel dispensing equipment and fully integrated point of sale systems for the global petroleum marketplace. The company is committed to providing convenience, control, and environmental integrity for retail fueling and adjacent markets. Gilbarco Veeder-Root is an equal opportunity employer that evaluates qualified applicants without regard to various characteristics protected by law.

Vontier, the parent company of Gilbarco Veeder-Root, is a 3B global industrial technology company focused on smarter transportation and mobility. Vontier's portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. The company is committed to inclusion, diversity, and equity (ID&E) and corporate responsibility. Vontier offers flexible remote and in-person work options and has a strong culture shaped by a deep commitment to these values.

For more information about Vontier, please visit www.vontier.com. As a Digital Marketing Specialist at the company, your role will involve creating, executing, and managing email marketing campaigns using Hubspot with a focus on high engagement and conversion. You will also be responsible for updating and managing website content using Drupal to ensure alignment with SEO best practices. Implementing and monitoring SEO/SEM strategies to improve online visibility and drive traffic will be a key part of your responsibilities. Your analytical skills will come into play as you analyze performance data from email campaigns and website metrics, using insights to optimize strategies. Collaborating in a team environment to integrate digital marketing efforts and enhance overall campaign effectiveness will be crucial. Utilizing Hubspot for sophisticated marketing automation and analytics will be essential for success in this role.

Key Responsibilities:

• Create, execute, and manage email marketing campaigns using Hubspot
• Update and manage website content with Drupal, ensuring alignment with SEO best practices
• Implement and monitor SEO/SEM strategies to improve online visibility and drive traffic
• Analyze performance data from email campaigns and website metrics to optimize strategies
• Work in a team environment to integrate digital marketing efforts for enhanced campaign effectiveness
• Utilize Hubspot for sophisticated marketing automation and analytics

Qualification Required:

• Total Experience in years: 2 years' experience
• Graduation/Degree: Graduate
• Background and Skills: 2 years' experience in digital marketing, particularly in email, SEO, and website management. 2 years' experience with Hubspot, Drupal, or other digital marketing tools. Demonstrated understanding of HTML, CSS, and web development principles. Strong analytical skills and a data-driven mindset. Excellent project management and communication skills. Good organizational and c