Lead Marketing Analytics

Role Overview:

As a Lead - Marketing Analytics at Freshworks, you will play a crucial role in supporting marketing operations and revenue growth in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, you will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

• Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics such as MQLs, SQLs, CAC, and conversion rates.
• Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.
• Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
• Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
• Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
• Collaborate with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
• Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
• Proficiency in data analysis and visualization tools like Tableau, Power BI, Excel.
• Experience with CRM systems such as Salesforce and marketing automation platforms like HubSpot, Marketo.
• Strong analytical and quantitative skills with attention to detail.
• Excellent communication and reporting skills.
• Ability to manage multiple data projects with a focus on accuracy and timely delivery.

Freshworks fosters an inclusive environment that values diversity and welcomes colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. The company is committed to providing equal opportunity and believes that diversity in the workplace creates a vibrant, enriching environment that benefits employees, communities, and business goals. Join Freshworks in creating a fresh vision with real impact. Role Overview:

As a Lead - Marketing Analytics at Freshworks, you will play a crucial role in supporting marketing operations and revenue growth in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, you will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

• Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics such as MQLs, SQLs, CAC, and conversion rates.
• Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.
• Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
• Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
• Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
• Collaborate with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
• Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
• Proficiency in data analysis and visualization tools like Tableau, Power BI, Excel.
• Experience with CRM systems such as Salesforce and marketing automation platforms like HubSpot, Marketo.
• Strong analytical and quantitative skills with attention to detail.
• Excellent communication and reporting skills.
• Ability to manage multiple data projects with a focus on accuracy and timely delivery.

Freshworks fosters an inclusive environment that values diversity and welcomes colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. The company is committed to providing equal opportunity and believes that diversity in the workplace creates a vibrant, enriching environment that benefits employees, communities, and business goals. Join Freshworks in creating a fresh vision with real impact.