Senior Executive Marketing (ABM and Demand Generation)

As a member of Denave's Demand Generation team, your role will involve supporting in planning and executing B2B growth and lead-generation campaigns. By leveraging AI tools and automation platforms, you will contribute to the efficiency and impact of campaigns.

Key Responsibilities:

• Execute and optimize campaigns across Meta, Google, and LinkedIn for lead generation and landing pages.
• Manage audience targeting, campaign structure, and creative testing.
• Monitor performance metrics such as CPL, CTR, and lead quality, and provide recommendations for improvement.
• Manage email campaigns using platforms like SendGrid, Brevo, HubSpot, Mailchimp, Zoho Campaigns, and LeadSquared.
• Support lead nurture workflows and suggest improvements to email performance and engagement.
• Utilize AI tools to accelerate execution and assist in creating automation workflows.
• Track and report on leads, engagement, and performance metrics, and provide actionable insights for optimization.
• Collaborate with various teams for smooth campaign rollouts and support briefs, calendars, and documentation.

Requirements

• 34 years of experience in paid media, demand generation, growth, or marketing operations.
• Hands-on exposure to Meta Ads, Google Ads, and LinkedIn Ads.
• Experience with email automation tools and familiarity with automation tools and AI tools for content creation.
• Comfortable with reporting in Sheets/Excel and interpreting performance metrics.
• Strong attention to detail, proactive approach, and ability to contribute ideas for campaign improvements.

Tools You'll Work With:

• Ads: Meta Ads, Google Ads, LinkedIn Ads
• Email/Automation: SendGrid, Brevo, HubSpot, Mailchimp, Zoho Campaigns, LeadSquared
• AI & Content: ChatGPT, Claude, Gemini, Gamma/Canva (basic), AI copy/testing workflows
• Reporting: Google Sheets/Excel, Looker Studio As a member of Denave's Demand Generation team, your role will involve supporting in planning and executing B2B growth and lead-generation campaigns. By leveraging AI tools and automation platforms, you will contribute to the efficiency and impact of campaigns.

Key Responsibilities:

• Execute and optimize campaigns across Meta, Google, and LinkedIn for lead generation and landing pages.
• Manage audience targeting, campaign structure, and creative testing.
• Monitor performance metrics such as CPL, CTR, and lead quality, and provide recommendations for improvement.
• Manage email campaigns using platforms like SendGrid, Brevo, HubSpot, Mailchimp, Zoho Campaigns, and LeadSquared.
• Support lead nurture workflows and suggest improvements to email performance and engagement.
• Utilize AI tools to accelerate execution and assist in creating automation workflows.
• Track and report on leads, engagement, and performance metrics, and provide actionable insights for optimization.
• Collaborate with various teams for smooth campaign rollouts and support briefs, calendars, and documentation.

Requirements

• 34 years of experience in paid media, demand generation, growth, or marketing operations.
• Hands-on exposure to Meta Ads, Google Ads, and LinkedIn Ads.
• Experience with email automation tools and familiarity with automation tools and AI tools for content creation.
• Comfortable with reporting in Sheets/Excel and interpreting performance metrics.
• Strong attention to detail, proactive approach, and ability to contribute ideas for campaign improvements.

Tools You'll Work With:

• Ads: Meta Ads, Google Ads, LinkedIn Ads
• Email/Automation: SendGrid, Brevo, HubSpot, Mailchimp, Zoho Campaigns, LeadSquared
• AI & Content: ChatGPT, Claude, Gemini, Gamma/Canva (basic), AI copy/testing workflows
• Reporting: Google Sheets/Excel, Looker Studio