Location: Home based with frequent travel to meet customers and regular trips to ActiveOps offices or other locations for team meetings and events

Salary: DOE + Benefits

Job type: Full-time

Reporting to: Head of Global Marketing

The Role

The Account-Based / Field Marketing Manager is a new role at ActiveOps, responsible for running marketing programs and campaigns strategic and prospective accounts to drive pipeline and revenue in Canada. This role requires a technically proficient individual with experience in MarTech tools who has worked within a B2B software/SaaS organisation or ABM agency environment. The ideal candidate will be independent, a self-starter, and highly proactive, with the ability to work closely with sales and leadership teams. They will be data-centric, using analytics and data to own campaign performance and measurement to optimize ROI and improve lead-to-opportunity conversion.

Skills and Qualifications

• Hold a marketing degree and/or certifications
• 5 years+ marketing experience in ABM, field marketing or demand generation within B2B enterprise or SaaS organisation. Experience in an ABM agency is a plus
• Proficiency with MarTech tools including Microsoft Dynamics and HubSpot
• Knowledge of marketing strategies for Canada and industry sectors including banking and insurance
• Data-centric approach with strong analytical skills. Ability to demonstrate campaign performance and measurement to optimize ROI
• Excellent communication and interpersonal skills
• Strong organisational and project management skills

Responsibilities

• Account-Based Marketing – Lead 1:1 / 1:few / 1: Many programs to engage key accounts and drive pipeline, with messaging tailored to customer personas and industries.
• Event Management – Plan and execute high-impact regional events including industry sponsorships and intimate networking opportunities like Senior Leader Dinners or roundtables.
• Regional Content Development – Partner with colleagues in product marketing, sales enablement, and marketing operations to create and deliver new content to market. Contribute to a local social calendar.

Note: Travel may be required at times to the UK, America and within Canada for training or team meet-ups

Benefits

• Annual bonus (based on company and individual performance)
• Membership of the company health care scheme will be available to you once established (currently this is an allowance of $958.93 per month in the absence of a Company health care scheme until such scheme is in place. This allowance is subject to the applicable payroll tax deductions.)
• CPP contributions in line with CRA guidelines as a percentage of your gross salary
• 20 days of vacation plus national holidays, and sick time allowance
• Buy/Sell Holiday Policy
• Tax efficient share purchase scheme
• Flexible working

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