Brand Strategist (Positioning & Messaging)

Hybrid – Charlotte, NC (In-office Tues–Thurs weekly | Local candidates only)

We’re looking for a brand strategist who specializes in positioning and messaging for enterprise-level clients, NOT content, creative, or performance marketing strategy.

You’ll lead brand strategy for B2B clients, translating insights into clear positioning and messaging that drive pipeline, revenue, and long-term brand growth.

This is a strategy-first, client-facing role for someone with agency experience who can independently lead engagements, guide stakeholders, and connect brand decisions to measurable business outcomes.

What You’ll Do

• Define brand positioning, messaging architecture, and narrative frameworks
• Lead discovery sessions with executive stakeholders
• Translate insights into integrated brand strategies across the customer journey
• Align brand strategy with demand generation, pipeline, and ROI
• Develop strategic briefs and direction for creative and content teams
• Conduct competitive and category analysis to inform differentiation

What “Good” Looks Like

• You’ve built clear, differentiated positioning, not just campaigns
• You can defend strategy with insight, data, and business logic
• You’re comfortable challenging stakeholders to improve outcomes
• You connect brand work to revenue, not just awareness

What We’re Looking For

• 3–6 years in brand strategy roles
• 2+ years in an agency environment (required)
• Experience developing positioning, messaging, and brand strategy frameworks for enterprise-level clients
• Understanding of how brand connects to pipeline, ROI, and CAC
• Ability to manage multiple client engagements in a fast-paced environment

Why Crafted

• Strategy-led work with real business impact
• High-performing, collaborative team
• Competitive compensation + full benefits (health, 401k match, profit sharing)
• Hybrid culture in Charlotte (in-office Tues–Thurs weekly)