Performance Marketing Manager (E-Commerce & Paid Media)

Location: Gaithersburg, Maryland (Hybrid)

Employment Type: Full-Time

Compensation: $80,000-$95,000 + bonus potential

A growing consumer e-commerce brandis seeking a hands-on, data-driven Performance Marketing Manager to lead and optimize digital marketing initiatives across multiple paid and organic channels. This is a high-impact role reporting directly to company leadership, ideal for someone who thrives in fast-paced environments and enjoys both strategy and execution.

About the Role

This role is ideal for a marketing professional who can take ownership of performance marketing efforts, improve return on ad spend, and help drive measurable revenue growth across e-commerce channels. The company has an established online presence and active advertising budget but is seeking someone who can bring structure, optimization, and stronger data-driven decision-making to its marketing efforts.

The position blends strategic planning with hands-on campaign execution and requires someone comfortable working across multiple digital platforms while collaborating directly with executive leadership.

Key Responsibilities

• Develop, manage, and optimize digital marketing campaigns across:
• Meta (Facebook/Instagram)
• Amazon Marketplace
• TikTok
• Google Ads
• Email/SMS marketing channels
• Shopify / Direct-to-Consumer platforms
• Analyze campaign performance and optimize for:
• ROAS (Return on Ad Spend)
• Revenue growth
• Customer acquisition efficiency
• Conduct A/B testing and ongoing performance analysis
• Manage marketing budgets and reallocate spend based on performance
• Improve attribution tracking, reporting structure, and marketing analytics
• Collaborate on creative direction and performance-focused content strategy
• Support product launches, promotions, and e-commerce growth initiatives
• Identify new growth opportunities across digital channels
• Provide consistent reporting and actionable recommendations to leadership

What We're Looking For

• Strong experience in performance marketing and paid media management
• Hands-on expertise with Meta Ads and e-commerce marketing
• Experience managing Shopify-based DTC brands
• Ability to both develop strategy and execute campaigns independently
• Strong analytical mindset with experience optimizing campaigns based on data
• Comfortable working in entrepreneurial or growth-focused environments
• Experience with marketplace and direct-to-consumer marketing preferred
• Strong communication, organization, and project ownership skills

Preferred Experience

• E-commerce / consumer product marketing
• Amazon advertising and marketplace optimization
• TikTok paid advertising
• Marketing analytics and attribution tools
• Creative testing and performance-focused content optimization

What Success Looks Like

Within the first 90 days, this individual will be expected to:

• Organize and optimize existing campaigns and marketing assets
• Establish consistent reporting and performance tracking
• Launch new testing initiatives and optimization strategies
• Demonstrate early improvements in marketing efficiency and campaign performance

Benefits

• Competitive salary
• Performance-based bonus opportunities
• Health benefits
• 401(k) with company match
• Paid time off
• Flexible hybrid work environment
• Opportunity to make a significant impact within a growing business

To apply, please submit your resume along with a brief summary of a successful marketing campaign you managed and the impact it delivered.

The Midtown Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are a small, woman-owned business certified by the Women's Business Enterprise National Council (WBENC). Operating from our headquarters in Washington, DC, we provide trusted staffing services nationwide. Our clients include thousands of the most prestigious Fortune 500 companies, law firms, financial organizations, tech innovators, non-profits, and lobbying firms, as well as federal, state and local government agencies.

Skills

A/B Testing, Advertising, Analysis Skills, Budget Management, Budgeting, Business Growth, Campaigns, Channel Marketing, Communication Skills, Consumer Marketing, Customer Acquisition, Email Marketing, Entrepreneurship, Facebook, Financial Regulations, Fortune 500 Customers, Health Plan, Leadership, Lobbying, Local Government, Marketing, Marketing Campaign, Mobile Marketing, Multiplatform/Cross-Platform, Nonprofit, Online Marketing, Performance Analysis, Performance Management, Performance Testing, Performance Tuning/Optimization, Product Marketing, Product Support, Product/Service Launch, Promotional Programs, Reporting Skills, Revenue Growth, Sales Prospecting, Short Messaging Service (SMS), State Government, Strategic Planning, Test Plan/Schedule, eCommerce, eCommerce (B2X) Marketing

About the Company:

The Midtown Group

The Midtown Group is a certified small, woman-owned business that provides temporary staffing and professional services across 17 states. Over the past 29 years, Midtown has evolved from a staffing firm to an elite organization capable of providing full service solutions. We pride ourselves on meeting and exceeding the needs of our clients and candidates in an ever-changing market. Currently, we manage more than 500 candidates and more than 76 clients across the nation. Midtown currently has offices in Washington, DC and California. We offer clients agile and responsive staffing solutions with contract support personnel ready to start immediately. Bullhorn, our robust and customized candidate database, has qualified candidates fitting any profile needed for our team to easily source top talent. We pride ourselves on the “Love What You Do” experience. Because our success hinges on the success of our candidates, we are dedicated to finding people who are passionate about what they do.

Highlights of our services include: - Response time as low as 30 minutes to confirm receipt of job orders - Our coordinators answer our phones live—no waiting for menus or voicemails during business hours - Clients verify that we get the right candidates who fit- 95% of candidates retained through project completion - 24x7 access to Account Executives. Midtown’s recruiters have an average of 8.5 years in the staffing industry and an average of 5 years working at Midtown. We are proud of our high retention rate and work hard to keep our employees motivated and satisfied by offering incentive programs and company culture-focused programming. We are recognized as one of the best staffing firms in DC, as well as a perennial winner of the “Best Places to Work” award by the Washingtonian and the Washington Business Journal. In addition, Inc. Magazine considers Midtown to be one of the 5,000 fastest growing companies in the U.S.

Company Size:

20 to 49 employees

Industry:

Staffing/Employment Agencies

Founded:

1989

Website:

https://themidtowngroup.com/