Brand & Marketing Strategist
Crafted AgencyRole Overview
Crafted Agency is hiring a mid-level Brand & Marketing Strategist. This is a full-time hybrid role, based in Charlotte. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Brand & Marketing Strategist (Agency Experience Required)
📍 Hybrid – Charlotte, NC (In-office Tues–Thurs weekly | Local candidates only)
We’re hiring a Brand & Marketing Strategist to lead brand strategy for B2B clients—translating positioning and messaging into programs that drive pipeline, revenue, and long-term brand growth.
This is a strategy-first, client-facing role for someone with agency experience who can lead engagements, guide stakeholders, and connect brand decisions to measurable business outcomes.
What You’ll Do
- Define brand positioning, messaging architecture, and narrative frameworks
- Lead discovery sessions with executive stakeholders to shape strategic direction
- Translate insights into integrated brand + marketing strategies across channels
- Align brand strategy with demand generation, pipeline, and ROI
- Develop strategic briefs and campaign direction for creative and content teams
- Conduct competitive and category analysis to inform differentiation
What “Good” Looks Like
- You’ve built clear, differentiated positioning—not just campaigns
- You can defend strategy with insight, data, and business logic
- You’re comfortable challenging stakeholders to improve outcomes
- You connect brand work to revenue, not just awareness
What We’re Looking For
- 3–6 years in brand or marketing strategy roles
- 2+ years in an agency environment (required)
- Experience developing positioning, messaging, and integrated strategies
- Strong understanding of how brand connects to pipeline, ROI, and CAC
- Ability to manage multiple client engagements in a fast-paced environment
Why Crafted
- Strategy-led work with real business impact
- High-performing, collaborative team
- Competitive compensation + full benefits (health, 401k match, profit sharing)
- Hybrid work schedule (Tues-Thurs are in-office weekly)
Frequently Asked Questions
How do I apply for the Brand & Marketing Strategist position at Crafted Agency?
Use the Apply button above to submit your application directly to Crafted Agency. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Brand & Marketing Strategist role at Crafted Agency remote or in-office?
This is a hybrid role based in Charlotte. Expect a mix of in-office and remote days, with the specific cadence set by the hiring manager.
What does a Brand & Marketing Strategist at Crafted Agency earn?
Crafted Agency has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Brand & Marketing Strategist role at Crafted Agency posted?
This role was posted on April 21, 2026 (55 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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