Job Description
As a B2B Content Writer at our company, your role involves creating high-impact content that drives traffic, engagement, and qualified leads. You will collaborate with the SEO and Demand Generation teams to develop and execute integrated content marketing campaigns. Your responsibilities include:
- Creating high-quality and engaging content in various formats such as blog posts, articles, white papers, case studies, and website copy.
- Conducting in-depth research and data analysis to ensure accuracy, relevance, and understanding of target audiences.
- Editing and proofreading your work meticulously to maintain impeccable grammar, style, and clarity.
- Collaborating with the marketing team to enhance content positioning through competitor content gap analysis and SERP research.
- Tracking content performance and suggesting optimization improvements to drive better results.
- Staying updated on content marketing trends, best practices, and emerging technologies, including advancements in AI-powered content creation and optimization.
To qualify for this position, you should have:
- A Bachelor's degree in English, Journalism, Communications, or a related field.
- 2-4 years of experience in B2B content writing, preferably in SaaS, CX, BPO, or tech domains.
- Proven ability to create clear, concise, and engaging content for North American B2B leaders.
- Strong research and analytical skills, along with excellent communication and interpersonal abilities.
- Understanding of GEO for content structuring in AI-generated answers and LLM discoverability.
- Experience with SEO and content marketing best practices.
Bonus points if you have:
- Experience in the CX industry or B2B SaaS.
- Knowledge of data-driven content strategies, A/B testing, and content optimization.
- Experience in analyzing the performance of published content.
In addition to a competitive salary and benefits package, working with us offers you the opportunity to be part of a dynamic and innovative team, learn and grow in a fast-paced environment, and enjoy remote work flexibility. As a B2B Content Writer at our company, your role involves creating high-impact content that drives traffic, engagement, and qualified leads. You will collaborate with the SEO and Demand Generation teams to develop and execute integrated content marketing campaigns. Your responsibilities include:
- Creating high-quality and engaging content in various formats such as blog posts, articles, white papers, case studies, and website copy.
- Conducting in-depth research and data analysis to ensure accuracy, relevance, and understanding of target audiences.
- Editing and proofreading your work meticulously to maintain impeccable grammar, style, and clarity.
- Collaborating with the marketing team to enhance content positioning through competitor content gap analysis and SERP research.
- Tracking content performance and suggesting optimization improvements to drive better results.
- Staying updated on content marketing trends, best practices, and emerging technologies, including advancements in AI-powered content creation and optimization.
To qualify for this position, you should have:
- A Bachelor's degree in English, Journalism, Communications, or a related field.
- 2-4 years of experience in B2B content writing, preferably in SaaS, CX, BPO, or tech domains.
- Proven ability to create clear, concise, and engaging content for North American B2B leaders.
- Strong research and analytical skills, along with excellent communication and interpersonal abilities.
- Understanding of GEO for content structuring in AI-generated answers and LLM discoverability.
- Experience with SEO and content marketing best practices.
Bonus points if you have:
- Experience in the CX industry or B2B SaaS.
- Knowledge of data-driven content strategies, A/B testing, and content optimization.
- Experience in analyzing the performance of published content.
In addition to a competitive salary and benefits package, working with us offers you the opportunity to be part of a dynamic and innovative team, learn and grow in a fast-paced environment, and enjoy remote work flexibility.
About ContactPoint 360
ContactPoint 360
contactpoint360.com
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