Performance Marketing Specialist (Google Ads + Analytics) - Indore

Performance Marketing Specialist (Google Ads + Analytics) - Indore

Want to impact the lives of 10 million students in real Bharat?

Then come build with us. Arivihan is creating an AI tutor that doesn't just deliver content, it actually teaches better than traditional classrooms, because it's ultra-personalized, infinitely scalable, and extremely affordable.

We've already rocked the MP Board . Now we're expanding across multiple State Boards and Competitive Exams, with a clear vision to go pan-India and reach students even in the remotest corners of the country.

If you're someone who loves scaling campaigns, optimizing funnels, and making data-driven decisions that directly impact growth, this is where you belong.

At Arivihan, your work won’t just drive installs , it will help millions of students access better learning opportunities.

Role Overview

We are looking for a Performance Marketing Specialist with 2-4 years of hands-on experience in Google Ads and Google Analytics. The ideal candidate should be comfortable managing campaigns end-to-end, analyzing performance, and optimizing for ROI and conversions.

Key Responsibilities

• Plan, execute, and optimize campaigns across:
• Google Ads (Search, Display, YouTube, App campaigns)
• Meta Ads (Facebook & Instagram)
• Track and analyze user behavior using Google Analytics (GA4)
• Manage campaign budgets across platforms and ensure maximum ROI
• Perform audience targeting, keyword research, and competitor analysis
• Monitor key performance metrics such as CTR, CPC, CPA, ROAS, and conversions
• Set up and manage conversion tracking (via GTM, Meta Pixel, etc.)
• Collaborate with product, design, and content teams to optimize landing pages and funnels
• Run A/B tests across ads, creatives, and landing pages
• Generate insights and performance reports with actionable recommendations
• Identify scaling opportunities and improve campaign performance continuously

Requirements

• 2-4 years of hands-on experience in:
• Google Ads
• Google Analytics (GA4)
• Meta Ads (Facebook & Instagram)
• Strong understanding of performance marketing metrics and attribution models
• Experience with tracking tools like Google Tag Manager & Meta Pixel
• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns and budgets simultaneously
• Good communication and cross-team collaboration skills

Good to Have (Plus Points)

• Experience running campaigns on Snapchat Ads
• Experience in EdTech or mobile app marketing
• Knowledge of Firebase or attribution tools
• Experience with app install and user acquisition campaigns

Location- Indore (Work from Office)

Why Join Us

• Work on a mission that impacts millions of students across India
• High ownership and fast growth environment
• Opportunity to scale campaigns at a national level
• Direct impact on business growth and product success