Content Marketing Specialist (Visual & Social Media)

Westmount (on-site + project site visits)

Full-time | 5 days/week in-office and on-site

Our client is a high-end construction and design firm with over 40 years of experience delivering exceptional residential and commercial projects. Known for its precision, craftsmanship, and refined aesthetic, they create spaces where architecture and design are executed to the highest standard.

As the company continues to expand into exterior environments and design-driven solutions through exclusive international partnerships, it is focusing on elevating how its work is presented through compelling visual storytelling.

The Opportunity

They are looking for a Content Marketing Specialist who brings both creative excellence and marketing discipline to elevate their presence across social media—especially Instagram.

This is a role for someone who can own both content creation and performance—from capturing and producing high-end visuals to managing paid campaigns, analyzing results, and continuously optimizing impact.

You’ll play a key role not only in how their projects are seen, but in how their content performs.

What You’ll Do

• Own and manage a structured editorial calendar aligned with brand positioning
• Visit project sites regularly to capture real-time, high-quality content
• Identify key moments and visually compelling milestones across projects
• Shoot and produce elevated visual content (design/architecture-focused)
• Edit content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop or equivalent)
• Create and publish Reels, Stories, and posts consistently
• Maintain a cohesive, high-end visual identity across all platforms

Performance & Growth

• Plan, execute, and optimize paid Meta (Facebook/Instagram) campaigns
• Monitor and analyze performance across campaigns and organic contentTrack and report on key metrics including CTR, cost per lead, engagement, and conversions
• Generate regular performance reports and present insights to management
• Continuously optimize campaigns and content based on data and results
• Conduct competitive and industry analysis to inform strategy

Tools & Innovation

• Leverage AI tools and automation to improve content creation, targeting, and efficiency
• Stay current on emerging platforms, tools, and best practices in digital marketing

Collaboration

• Work closely with internal teams to align content with active projects and business priorities

What They Are Looking For

• Strong experience in social media strategy and paid media (Meta ads required)
• Proven ability to create high-quality visual content (shoot + edit)
• Demonstrated experience managing campaigns with measurable results
• Strong analytical mindset with the ability to interpret data and optimize performance
• Proficiency in Adobe Creative Suite and mobile content tools
• Familiarity with analytics platforms, ad managers, and AI-driven marketing tools
• Exceptional visual eye (composition, lighting, framing)
• Self-starter with strong ownership and execution skills
• Highly organized, consistent, and detail-oriented
• Interest in architecture, construction, or design (strong asset)

Profile

You’re not just creating content—you’re driving results.

You understand both the art and the performance side of marketing, and know how to translate real-world projects into compelling visual storytelling that delivers measurable impact.

Additional Requirements

• Bilingual (French & English, written and spoken)
• Valid driver's license and ability to travel to sites across Montreal
• Industry experience (construction, architecture, design) is an asset

Portfolio & Results Required

• Applications must include a portfolio of relevant work
• Candidates should also demonstrate past performance results (campaign metrics, growth, engagement, or lead generation outcomes)
• Applications without portfolio or proven results will not be considered

Compensation: Competitive, based on experience

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