Email Marketing Specialist (Latam Preferred)

Job Description

EMAIL MARKETING SPECIALIST Role with Indico Digital

Ideal Start Date: ASAP | Location: Remote | Type: Full-Time, Part-Time or Contractor

Candidate Location: Currently considering candidates in LatAm due to timezones including Mexico, Colombia, Peru, Brazil, Argentina, Venezuela, and more. Even if you are not based in these countries, we encourage you to apply if you can work EST hours.

Working Hours: Ideally some working hours overlap with 9-5pm EST, can be flexible based on your availability.

Compensation: Hourly ranges from $18 – $45 per hour dependent on skills, experience, education & total hours worked.

About Indico Digital: We’re a female-founded & operated U.S.-based retention marketing agency for ecommerce brands. We’ve been in business since 2019 and our specialties include Email, SMS, loyalty programs, CRM & lifecycle strategy, advanced marketing automations, and growth strategies. We’ve worked with top DTC and e-commerce brands including Italic, MOLECULE Sleep, Wandering Bear Coffee, Apolla Performance, Limelush, Murray’s Toggery Shop, and more.

About the Role: We’re looking for a talented Digital Marketing Manager to join our team and lead email marketing strategy and execution for top US eCommerce brands. This is a client-facing role where you will assist with the entire email marketing process: from strategy development to campaign execution, while managing relationships and delivering measurable results.

You will report directly to our CEO and Director of Client Services, with opportunities for annual performance reviews, professional growth, and leadership opportunities as you develop with our team.

Who We’re Looking For: We are seeking candidates who are detail-oriented, results-driven, accountable, reliable, and resourceful. We are looking for someone with a strong work ethic, who can operate both autonomously and as a team player. This role requires navigating ambiguity with critical thinking and problem-solving skills. Top candidates are eager to learn and try new marketing tactics, increase their skill set, and stay up-to-date with the latest tools & technologies.

Key Responsibilities:

• Client Management & Communication: Lead client calls with full ownership: send agendas before calls and detailed action items as follow-ups after calls. Manage client relationships with US-based clients as the primary point of contact, ensuring exceptional service and communication. Attend internal and client meetings, coming prepared with ideas and recommendations to share. Review call transcripts and organize meeting action items and follow-ups. Assist with business development as needed, including auditing prospective client accounts. Proactively communicate when you need additional time to complete a task or increased resources.
• Strategy & Planning: Develop comprehensive email marketing strategies and create strategy decks for new initiatives. Write creative briefs for new campaigns and initiatives, collaborating closely with designers. Audit client and agency email accounts to identify areas of opportunity and optimization. Keep up-to-date with industry trends.
• Campaign Execution & Management: Manage and execute email, SMS, loyalty, retention, and list growth campaigns from concept to deployment. Code, edit, and deploy campaigns using drag-and-drop editors. Create and manage content calendars, keeping projects on timeline and ahead of schedule. Conduct A/B testing, develop recommendations, deploy tests, and summarize results. Handle list and segment management and optimization.
• Project Management: Lead project management across multiple client accounts, coordinating timelines, deliverables, and stakeholder expectations. Organize and facilitate projects via project management systems. Manage designers, specialists, and assistants to support projects and hold them accountable to deadlines.
• Analysis & Reporting: Analyze campaign performance and provide data-driven recommendations for optimization. Recap performance and recommendations in monthly/weekly reporting. Track KPIs and stay current on email marketing best practices and trends.

Preferred Qualifications

• 2-5 years of experience in digital marketing at a brand or agency, with a strong focus on email marketing.
• Fluent English (B2 level or above) (written and verbal)—you’ll be communicating with US-based clients daily.
• Bachelors Degree or equivalent in Communications, Marketing, or related fields.
• Proven track record of delivering results with a strong problem-solving skills.
• Strong project management and communication skills—managing timelines, people, and multiple priorities.
• Excited about learning new skills and continuously improving.
• Experience coding and editing emails in drag-and-drop editors.

Bonus Points:

• Certifications with Claude, Klaviyo, Figma, and/or Shopify preferred.
• Past experience with Klaviyo (or similar ESP platforms) and/or Shopify.
• Design skills in Photoshop and/or Figma.
• Google Analytics proficiency.
• Experience managing team members or direct reports.
• Background in SMS marketing and loyalty programs.
• Experience with eCommerce brands.

How to Stand Out in the Interview Process: Show initiative by completing a free certification in any of the platforms mentioned.

IMPORTANT NOTE REGARDING AI: While we are a pro-AI agency and utilizing AI tools is a core part of this role, during the interview process we want to get to know the real you and learn about your past experience and real, quantifiable results.

How to Apply: Please upload the following documents & submit your application via Typeform: Application Link

• Cover letter explaining your desired working arrangement (contractor vs. employee, part-time vs. full-time) and desired compensation.
• Resume highlighting your relevant experience and quantifiable results.
• 3-5 minute intro video via Loom sharing a bit about yourself, your relevant experience, and examples of your past work.

Ready to join our team and work with top US eCommerce brands? We’d love to meet you!

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