Content Marketing Manager - B2B SaaS

B2B Content Marketing Manager (SaaS) Experience: 3–4 Years

Runo is a call management platform that helps businesses track, manage, and improve their sales calls.

We’re a fast-growing startup building simple yet powerful tools for modern sales teams.

We’re looking for a B2B Content Marketer who can combine strong writing with strategic thinking .

This role goes beyond content creation - you will own end-to-end content marketing , including:

Performance tracking

You should be comfortable creating high-quality content while also understanding how it supports engagement, sales conversations, and conversions .

Content Creation

Create high-quality B2B content across formats:

Website pages and landing pages

LinkedIn posts, ad copies, email campaigns

Sales enablement content (pitch decks, one-pagers)

Tailor content across funnel stages (TOFU, MOFU, BOFU)

Content Strategy & Planning

Work with marketing and sales to define content themes and calendars

Map content to ICPs, personas, and buyer journeys

Identify content gaps based on business priorities

Support campaigns across LinkedIn, Google Ads, email, and SEO

Repurpose long-form content into multiple formats

Collaborate with performance marketing for campaign alignment

Sales & Product Alignment

Create content for sales (case studies, decks, battle cards)

Performance & Optimization

Track performance (traffic, engagement, leads, conversions)

Optimize content based on insights

Use tools like Google Analytics, Search Console, etc.

3–4 years of experience in B2B content marketing (SaaS/tech preferred)

~ Strong writing portfolio across formats

~ SEO fundamentals

~ LinkedIn and paid campaign content

~ B2B buyer journey and funnel-based content

~ Experience working with cross-functional teams

Direct impact on sales enablement and growth

Work closely with marketing, sales, and product teams