Content Marketing Lead

Delhi, IndiaPosted 18 days ago

Job Description

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights! This position is with <a class="notion-link-token notion-focusable-token notion-enable-hover" href="https://www.cialfo.co/about-us" data-token-index="1">Cialfo</a> and <a class="notion-link-token notion-focusable-token notion-enable-hover" href="https://bridge-u.com/" data-token-index="3">BridgeU</a>, one of the brands under <a class="notion-link-token notion-focusable-token notion-enable-hover" href="https://www.manifest.inc/about-us" data-token-index="5">Manifest Global</a>, which also includes Explore and Kaaiser. About this role We're hiring a Content Marketing Lead to own content strategy for Cialfo and BridgeU's K12 platform globally. This isn't a "set strategy and delegate" role, you'll be deeply hands-on. You'll write, brief, edit, ship, and measure. You'll also build the execution infrastructure around you: AI tools, freelancers, and agencies that let you punch well above your weight. Cialfo and BridgeU sells to schools but serves counselors and students. That means your content has to work across three connected audiences - the administrator who signs the contract, the counselor who uses the platform every day, and the student whose outcomes justify the whole thing. Getting all three right is what makes this role genuinely interesting. This role is based in Delhi, India and carries a global remit. <h3>What you'll be doing</h3> <ul> <li>Strategy & editorial leadership <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own the global content strategy for Cialfo and BridgeU K12 — across audiences (institutional buyers, counselors, students/parents), markets (India, SEA, China, Middle East, Africa, UK, US), and channels.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and run a content calendar tied to product launches, GTM campaigns, and the academic calendar across key markets.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Define and maintain Cialfo's editorial voice — consistent globally, relevant locally.</li> </ul> </li> <li>Execution — with AI and external partners <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Write and edit senior-quality content yourself: thought leadership, case studies, email campaigns, guides.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build an AI-assisted production workflow (Claude, ChatGPT, or equivalent) for first drafts, atomisation, and localisation. Hold the quality bar on everything that comes out of it.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage a roster of freelance writers and regional contributors across key markets; brief and hold agencies accountable for flagship outputs like annual reports and webinar series.</li> </ul> </li> <li>B2B2C content programmes <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For school buyers: thought leadership, research reports, and sales enablement assets that make Cialfo the authoritative voice in K12 counseling globally.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For counselors: practical guides, peer case studies, benchmarking tools, and a webinar series that make them better at their jobs — and more reliant on Cialfo.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For students and parents: shareable resources that counselors can put in front of students — admissions guides, comparison tools, timelines — that help schools demonstrate value to the people who matter most.</li> </ul> </li> <li>Localisation <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Adapt core global content for regional markets using AI translation tools and local contractors.</li> </ul> </li> <li>Demand generation support <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work with the Demand Generation Lead to build pipeline-driving content: gated reports, lead magnets, nurture sequences, ABM assets for priority school accounts.</li> </ul> </li> <li>Performance <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own content KPIs across the B2B2C funnel — traffic, pipeline influence, counselor content adoption, content-attributed retention.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build a reporting dashboard that tells a clear story about what's working and where to invest next.</li> </ul> </li> </ul> <h3>About you</h3> <ul> <li>Experience <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">5+ years in content marketing, with a meaningful chunk in B2B or B2B2C Brands.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You've owned content strategy across more than one market; not just executed in one.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You've managed freelancers and agencies before; you know how to brief well and hold people to a standard.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You actively use AI writing tools in your workflow today — not in theory, in practice.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have a strong portfolio: institutional long-form (whitepapers, reports, case studies) and practitioner or consumer-facing content (guides, community content, email).</li> </ul> </li> <li>What makes you stand out <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You think in systems, not campaigns — you build content engines that outlast any single brief.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You're a strong editor: you can take AI output or a contractor's draft and make it genuinely good.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You understand that a school principal, a counselor, and a Year 12 student need completely different content even when you're talking about the same product.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You're commercially minded — you care about pipeline, renewal, and revenue, not just page views.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You're globally curious - you can follow admissions trends across multiple systems (UK, US, Australia, Asia) and understand how they shape what schools actually care about.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You don't wait to be told what to do — you see the gap and fill it.</li> </ul> </li> </ul>