Marketing Manager - Events & Social Media

Application Requirements

Please submit your application here: https://forms.gle/DJkw6MdGSQoZ2ok2A

Only applications submitted through the form will be considered.

You'll be asked to provide:

Your resume

A video (60-90 seconds) introducing yourself and explaining why you'd be a great fit for Better Bovine

This role involves representing the brand and building relationships, so we'd love to get to know you beyond your resume. Every video is personally reviewed by the founders, and we look forward to hearing your story.

About Better Bovine

At Better Bovine, we believe snacking can be both healthy and delicious - no compromises necessary.

We make premium beef jerky and beef sticks using simple, high-quality ingredients. No additives. No preservatives. Just real food.

Today, Better Bovine products are available in over 1,300 retail locations, and we're continuing to expand rapidly across North America through both retail and e-commerce channels.

We're on a mission to raise the standard for meat snacks by proving that better products start with better ingredients.

About the Role

We're hiring a full-time Marketing Manager - Events & Social Media to help accelerate the growth of a rapidly expanding consumer brand across North America.

This is a hands-on, execution-focused role focused on growing the brand through creator partnerships, content creation, events, activations, and other high-impact marketing initiatives. You'll work directly with the founders to help drive growth across multiple channels while gaining exposure to every aspect of building and scaling a consumer brand. As one of our first dedicated marketing hires, you'll have the opportunity to help shape and build the marketing function from the ground up.

If you enjoy running experiments, coordinating complex events, building relationships, and turning ideas into reality, this role is for you.

The role is primarily remote, with some travel required for trade shows, retail activations, and industry events.

What You'll Work On

In-Person Events and Activations

Build and lead a high-performing brand ambassador team, overseeing recruitment, training, scheduling, and performance across events and activations

Lead the planning, execution, and on-site management of events and activations across trade shows, retail, and community events, representing Better Bovine while owning and continuously optimizing event performance, lead generation, and ROI

Manage event logistics, inventory, assets, staffing, and on-site execution across all activations

Digital Marketing & Social Media

Build and manage a pipeline of brand ambassadors and creators through both inbound applications and proactive outbound outreach

Assist with the planning, filming, and production of content for social media and advertising

Lead end-to-end marketing campaigns (e.g., ideation, production, contracts, launch, and performance tracking); this may include execution of paid advertising campaigns

Support email marketing campaigns across a variety of objectives, including customer acquisition, retention, product launches, and promotional initiatives

Brand Building & Special Projects

Support new product launches and the growth of existing products across the business

Identify and execute high-impact growth opportunities through strategic partnerships, PR, sampling programs, grassroots marketing initiatives, and emerging channels

Partner directly with the founders on high-priority initiatives, helping bring new ideas and opportunities to life

What We're Looking For

2-5 years of experience in marketing, partnerships, events, growth, or a related field

Highly organized and able to coordinate complex events and activations involving multiple moving parts, stakeholders, and deadlines

Outgoing, confident, and comfortable representing Better Bovine in person and on camera, while building meaningful relationships with creators, retailers, partners, and customers

Comfortable taking ownership in a startup environment, where you'll often be responsible for figuring things out, building new processes, and driving projects forward with limited direction

Able to travel periodically for events and trade shows

Bonus Points

Experience planning and executing digital marketing initiatives across content, creators, social media, email, or paid channels

Experience coordinating trade shows, retail activations, or experiential marketing

Experience working in a startup or high-growth environment, particularly within e-commerce, consumer brands, food & beverage, or other CPG businesses

What You'll Gain

A rare opportunity to help build and scale the marketing function of a rapidly growing consumer brand

Direct access to the founders and meaningful ownership over your work from day one

Exposure to every aspect of growth marketing, from creators and content to retail activations, partnerships, and product launches

The ability to see your ideas come to life and directly influence the growth of the business

Significant learning opportunities and career growth for high performers

Location

Applicants must be legally eligible to work in Canada

Remote (Greater Toronto Area Preferred); must be comfortable attending events, activations, and trade shows in person as needed

Travel required approximately 10-20% of the time

Employment Type

Full-time