Role Overview
Baheri Media is hiring a entry-level Retention Marketing Manager. This is a full-time remote role, with the team based in Remote. Part of Baheri Media's Lifecycle hiring, posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Location: Remote
Experience: 3–6 Years
Industry: Digital Marketing Agency / E-commerce
Role Overview
We are looking for a Retention Marketing Manager who can independently manage end-to-end customer lifecycle marketing across multiple brands.
This role will focus on building high-performing automation journeys, improving retention, reducing churn, and driving revenue through CRM channels like Email, WhatsApp, and SMS.
The ideal candidate should be both strategic and execution-focused, with strong experience in automation tools, data analysis, and multi-brand management in an agency environment.
Key Responsibilities
1. Marketing Automation & Lifecycle Management
- Build and manage end-to-end automation workflows (Welcome, Abandoned Cart, COD Verification, Post-Purchase, Winback, Re-engagement)
- Execute campaigns across Email, WhatsApp, and SMS channels
- Create personalized and segmented customer journeys to improve engagement
2. Multi-Brand Ownership (Agency Setup)
- Independently manage automation and retention strategies for multiple client accounts
- Understand each brand’s customer lifecycle, tone, and business goals
- Ensure timely execution and consistent performance across all brands
3. Retention & Revenue Growth
- Develop strategies to improve customer retention and lifetime value (LTV)
- Identify churn risks and implement re-engagement strategies
- Drive upsell and cross-sell campaigns through CRM channels
4. Tools, Integration & Data Management
- Work with tools like Klaviyo, WebEngage, MoEngage, HubSpot, Mailchimp
- Manage WhatsApp automation tools such as WATI, AiSensy, Kwik Engage
- Integrate CRM with Shopify, payment gateways, and analytics tools (GA4, GTM)
- Ensure proper data flow, tagging, triggers, and event tracking
5. Performance Optimization & Reporting
- Track and optimize key metrics: Open Rate, CTR, Conversion Rate, CRM Revenue
- Conduct A/B testing for content, creatives, and workflows
- Prepare performance reports and share actionable insights
6. Cross-Functional Collaboration
- Work closely with creative, performance marketing, and tech teams
- Align campaigns with marketing calendars, offers, and launches
- Contribute to overall growth and retention strategy discussions
Key Requirements
- 3–6 years of experience in Marketing Automation / Retention / CRM Marketing
- Strong hands-on experience with Email & WhatsApp automation tools
- Experience working with multiple brands (agency experience preferred)
- Solid understanding of customer lifecycle, segmentation, and personalization
- Familiarity with Shopify or other e-commerce platforms
- Working knowledge of GA4, GTM, and campaign tracking
- Basic understanding of APIs, automation logic, or scripting (JavaScript/Python is a plus)
- Strong analytical, problem-solving, and execution skills
Preferred Profile
- Experience in a digital marketing agency or D2C/e-commerce brands
- Ability to work independently in a remote setup
- Strong communication and stakeholder management skills
- Detail-oriented with a performance-driven mindset
Key KPIs
- Customer Retention Rate & Churn Reduction
- CRM Revenue Contribution
- Campaign Performance (Open Rate, CTR, Conversions)
- Customer Lifetime Value (LTV)
- Automation Efficiency & Execution Timelines
Pay: Up to ₹70,000.00 per month
Benefits
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
Frequently Asked Questions
How do I apply for the Retention Marketing Manager position at Baheri Media?
Use the Apply button above to submit your application directly to Baheri Media. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Retention Marketing Manager role at Baheri Media remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Retention Marketing Manager at Baheri Media earn?
Baheri Media has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Retention Marketing Manager role at Baheri Media posted?
This role was posted on June 16, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Retention Marketing Manager role at Baheri Media entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Baheri Media has listed.
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