Digital Marketing Specialist (Performance + Local Marketing)

Job Overview:

We are looking for a result-driven Digital Marketing Specialist who can handle multi-business marketing including grocery delivery (Kirana Mandi), interior lead generation, and future client projects.

Key Responsibilities:

1. Social Media Marketing:

• Facebook & Instagram page handling
• Daily content posting (Reels, Posts, Stories)
• Growth strategy (organic + paid)
• Engagement & DM handling

2. Performance Marketing:

• Facebook Ads (Lead Generation & WhatsApp Ads)
• Instagram Ads (Reels & Conversion campaigns)
• Google Ads (Search + Display)
• Budget optimization & ROI tracking

3. Local Marketing (Grocery Focus):

• Google My Business (GMB) optimization
• Local SEO (Nearby audience targeting)
• WhatsApp funnel setup for orders
• Location-based ads targeting

4. Lead Generation (Interior & Services):

• High-quality lead generation campaigns
• Funnel creation (Landing Page / WhatsApp)
• Creative ad strategy for interior & services
• Retargeting setup

5. Multi-Client Handling:

• Different business campaigns management
• Strategy planning as per client requirement
• Reporting & performance analysis

Required Skills

• Strong experience in Facebook Ads & Google Ads
• Hands-on with Google My Business (GMB)
• Understanding of Local SEO
• WhatsApp Marketing Funnel knowledge
• Basic knowledge of landing pages
• Canva / basic creative understanding
• Data analysis mindset (CPC, CPA, ROI)

Job Types: Full-time, Part-time

Contract length: 6 months

Pay: From ₹15,000.00 per month

Expected hours: 30 per week

Benefits

• Flexible schedule
• Health insurance
• Work from home

Work Location: Remote