Role Overview: As a Performance Marketing Professional at our fast-growing skincare brand, you will be responsible for owning the end-to-end performance marketing journey. Your role will involve developing and implementing strategies, executing campaigns, and optimizing performance to drive measurable revenue growth. Strong analytical skills, creative thinking, and hands-on execution will be key to your success in this role. Key Responsibilities: - Own end-to-end performance marketing strategy and execution - Plan, launch, and scale campaigns across various platforms such as Meta, Google, YouTube, and more - Manage daily ad operations, budget allocation, and scaling decisions - Develop high-converting creative hooks and performance-driven messaging - Collaborate with content teams to test and optimize creatives - Track and improve key metrics including CAC, ROAS, LTV, and Revenue - Drive consistent revenue growth with structured reporting discipline - Collaborate cross-functionally with product, design, and operations teams - Bonus: Experience with influencer-led performance campaigns Qualification Required: Candidate Profile: - Experience managing 01 or early-stage growth journeys - Hands-on executor with strong ownership mindset - Analytical, revenue-first thinker - Comfortable working in a bootstrapped, high-accountability environment Must Have: - Experience in a product-based company (not agency-only background) - Proven track record of delivering revenue through paid performance marketing - Willingness to work from office (Gurgaon) 5 days a week + alternate Saturdays Preferred: - Experience in skincare or D2C product brands - Familiarity with marketplaces - Experience working with influencers Role Overview: As a Performance Marketing Professional at our fast-growing skincare brand, you will be responsible for owning the end-to-end performance marketing journey. Your role will involve developing and implementing strategies, executing campaigns, and optimizing performance to drive measurable revenue growth. Strong analytical skills, creative thinking, and hands-on execution will be key to your success in this role. Key Responsibilities: - Own end-to-end performance marketing strategy and execution - Plan, launch, and scale campaigns across various platforms such as Meta, Google, YouTube, and more - Manage daily ad operations, budget allocation, and scaling decisions - Develop high-converting creative hooks and performance-driven messaging - Collaborate with content teams to test and optimize creatives - Track and improve key metrics including CAC, ROAS, LTV, and Revenue - Drive consistent revenue growth with structured reporting discipline - Collaborate cross-functionally with product, design, and operations teams - Bonus: Experience with influencer-led performance campaigns Qualification Required: Candidate Profile: - Experience managing 01 or early-stage growth journeys - Hands-on executor with strong ownership mindset - Analytical, revenue-first thinker - Comfortable working in a bootstrapped, high-accountability environment Must Have: - Experience in a product-based company (not agency-only background) - Proven track record of delivering revenue through paid performance marketing - Willingness to work from office (Gurgaon) 5 days a week + alternate Saturdays Preferred: - Experience in skincare or D2C product brands - Familiarity with marketplaces - Experience working with influencers