Role Overview
SERP Forge is hiring a Senior Performance Marketing Executive. This is a full-time remote role, with the team based in Remote. Part of SERP Forge's Performance Marketing hiring, posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for a highly skilled Performance Marketer with 3 to 6 years of deep expertise in Google Ads to drive high-quality B2B lead generation campaigns. This role is critical to scaling our acquisition efforts, particularly in competitive, high-CPC environments such as SEO and link-building services.
The ideal candidate is someone who doesn’t just manage ad spend but strategically turns it into measurable revenue.
Key Responsibilities
- 3 to 6 years of experience as Performance Marketer
- Plan, launch, and optimize high-budget Google Ads campaigns focused on B2B lead generation
- Develop and execute strategies targeting Tier 1 markets: USA, UK, Australia, and Canada
- Manage full-funnel campaigns including search, display, and remarketing
- Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting
- Maintain strict control over CPL, ROAS, and overall campaign efficiency
- Handle high CPC and sensitive niches with precision and strategic thinking
- Analyze campaign performance and provide actionable insights to improve results
- Collaborate with internal teams (SEO, content, sales, dev) to align campaign goals with business objectives
- Scale winning campaigns while minimizing wasted spend
Core Requirements (Must-Have)
- Proven hands-on experience managing Google Ads with significant monthly ad spend
- Strong track record in B2B lead generation via Google ads (this is non-negotiable)
- Experience targeting international markets (US, UK, AU, CA)
- Experience with landing page optimization and CRO principles
- Deep understanding of: Keyword intent & targeting, Conversion tracking & attribution, Bid strategies & budget scaling and Funnel optimization
- Ability to manage and optimize high-CPC campaigns efficiently
- Data-driven mindset with strong analytical and decision-making skills
- Demonstrated ability to turn ad spend into profitable outcomes
Secondary (Nice-to-Have) Skills
- Working knowledge of LinkedIn Ads and Meta Ads (Facebook/Instagram)
- Familiarity with CRM tools and lead tracking systems
- Basic understanding of SEO and link-building industry is a plus
What We’re Looking For
- Someone who understands that performance marketing is not about spending money but making more than you spend
- A strategic thinker who can balance precision, execution, and scalability
- Comfortable working in competitive, fast-moving environments
- Strong ownership mindset with a focus on results, not just activity
KPIs & Success Metrics
- Cost Per Lead (CPL)
- Lead Quality & Conversion Rate
- Return on Ad Spend (ROAS)
- Pipeline contribution from paid channels
- Campaign scalability and efficiency
Why Join Us
- Opportunity to manage high-impact campaigns in competitive markets
- Freedom to experiment, optimize, and scale strategies
- Work closely with a growth-focused team
- Direct influence on revenue and business growth
If you’re someone who can strategically deploy ad spend and consistently generate high-quality B2B leads, we’d love to hear from you.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
Frequently Asked Questions
How do I apply for the Senior Performance Marketing Executive position at SERP Forge?
Use the Apply button above to submit your application directly to SERP Forge. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Senior Performance Marketing Executive role at SERP Forge remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Senior Performance Marketing Executive at SERP Forge earn?
SERP Forge has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Performance Marketing Executive role at SERP Forge posted?
This role was posted on May 22, 2026 (17 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Performance Marketing Executive role at SERP Forge require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. SERP Forge lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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