As a Performance Marketing Strategist & Manager specializing in Meta and Google Ads, your main role will be owning campaigns from start to finish, utilizing data to make informed decisions every step of the way. You will be responsible for building and executing strategies, managing budgets, and translating performance data into actionable insights. Your expertise will be crucial in efficiently growing accounts and communicating the story behind the numbers. **Key Responsibilities:** - Own the strategy: Plan, launch, and optimize performance campaigns on Meta and Google Ads, including account structure, bidding, and budget allocation. - Build converting funnels: Develop and manage TOF, MOF, and BOF funnels with tailored messaging and creative elements. - Manage real budgets: Take charge of monthly ad spends ranging from 10L to 50L+, ensuring efficient growth without overspending. - Collaborate with creative teams: Ideate concepts with designers, editors, and copywriters, conduct A/B tests to identify successful approaches. - Analyze performance data: Monitor metrics like CTR, CPC, CPM, ROAS, CPA, and LTV to make informed decisions and plan future tests. - Create compelling ad content: Develop high-performing ad scripts and creative concepts focused on driving performance. - Present insights clearly: Communicate findings, learnings, and reports to clients and internal teams in a straightforward manner. - Ensure accurate tracking: Set up and maintain tracking, attribution, and reporting tools to base decisions on reliable data. **Qualifications Required:** - 4+ years of hands-on performance marketing experience with a proven track record in Meta Ads and Google Ads. - Proficiency in Facebook/Meta Ads Manager, Google Ads, and GA4 with the ability to work independently. - Understanding of marketing funnels and the ability to differentiate between TOF and BOF creatives. - Strong analytical skills to interpret data, identify trends, and communicate insights effectively. - Excellent verbal, written, and organizational skills for managing clients and teams. - Creative mindset for developing ad concepts, hooks, and scripts that resonate with the audience. - Bachelor's degree or equivalent practical experience, focusing more on results than certificates. If you are passionate about driving performance through paid media, thrive on analyzing data to optimize campaigns, and excel in communicating insights effectively, this role as a Performance Marketing Strategist & Manager could be the perfect fit for you. As a Performance Marketing Strategist & Manager specializing in Meta and Google Ads, your main role will be owning campaigns from start to finish, utilizing data to make informed decisions every step of the way. You will be responsible for building and executing strategies, managing budgets, and translating performance data into actionable insights. Your expertise will be crucial in efficiently growing accounts and communicating the story behind the numbers. **Key Responsibilities:** - Own the strategy: Plan, launch, and optimize performance campaigns on Meta and Google Ads, including account structure, bidding, and budget allocation. - Build converting funnels: Develop and manage TOF, MOF, and BOF funnels with tailored messaging and creative elements. - Manage real budgets: Take charge of monthly ad spends ranging from 10L to 50L+, ensuring efficient growth without overspending. - Collaborate with creative teams: Ideate concepts with designers, editors, and copywriters, conduct A/B tests to identify successful approaches. - Analyze performance data: Monitor metrics like CTR, CPC, CPM, ROAS, CPA, and LTV to make informed decisions and plan future tests. - Create compelling ad content: Develop high-performing ad scripts and creative concepts focused on driving performance. - Present insights clearly: Communicate findings, learnings, and reports to clients and internal teams in a straightforward manner. - Ensure accurate tracking: Set up and maintain tracking, attribution, and reporting tools to base decisions on reliable data. **Qualifications Required:** - 4+ years of hands-on performance marketing experience with a proven track record in Meta Ads and Google Ads. - Proficiency in Facebook/Meta Ads Manager, Google Ads, and GA4 with the ability to work independently. - Understanding of marketing funnels and the ability to differentiate between TOF and BOF creatives. - Strong analytical skills to interpret data, identify trends, and communicate insights effectively. - Excellent verbal, written, and organizational skills for managing clients and teams. - Creative mindset for developing ad concepts, hooks, and scripts that resonate with the audience. - Bachelor's degree or equivalent practical experience, focusing more on results than certificates. If you are passionate about driving performance through paid media, thrive on analyzing data to optimize campaigns, and excel in communicating insights effectively,