Graphic Designer: Content and Brand Communications

About Asai

Asai is India’s first 100% non-toxic cookware brand built on science and transparency.

We independently test every batch of cookware for hidden toxins, heavy metals, and microplastics - and we share the reports publicly. We believe trust should be earned, not claimed.

We’re a young, venture-backed D2C brand backed by a notable VC, building cookware that is safe, thoughtfully designed, and made for real Indian kitchens.

We care about aesthetics. But we care even more about what sits beneath the surface.

About the Founders

Asai was founded by Prerna Kapoor and Abhineet Sonkar.

Prerna leads brand and communication - deeply involved in visual language, storytelling, and building a differentiated category voice.

Abhineet leads product and operations - focused on engineering, material science, and quality control.

You won’t be working through layers. You’ll work closely with the founders.

Prerna Kapoor - https://www.linkedin.com/in/prerna-kapoor

Abhineet Sonkar -https://www.linkedin.com/in/abhineetsonkar

The Role

We’re looking for a visual designer who can think beyond “making things look good.”

This role is about shaping how Asai shows up - across packaging, website, ads, email, offline touchpoints, and campaigns.

You should be able to hold two thoughts at the same time:

• The brand must feel premium and credible
• The creative must perform

We are a D2C brand. Design here is not decorative - it drives trust, clarity, and conversion.

What You’ll Work On

Brand & Identity

● Evolving and maintaining Asai’s visual language

● Building consistency across touchpoints

● Developing campaign identities

Packaging

● Designing packaging systems

● Working on structure, typography, hierarchy

● Thinking through unboxing experience

Performance Creatives

● Static ads for Meta and other channels

● Landing page sections

● A/B testing creative variations

Website & UI

● Designing website pages and modules

● Working closely with developers

● Improving clarity, navigation, and visual flow

Offline & Activations

● Event creatives

● Retail touchpoints

● Print collateral

What We’re Looking For

Experience

● 2–5 years of experience

● Has worked with a D2C brand (important)

● Experience in packaging design is strongly preferred

● Experience working on performance creatives

Skills

● Strong command over Adobe Suite (Illustrator, Photoshop, InDesign)

● Motion graphics skills are a plus

● Strong typography sense

● Ability to build clean layouts with hierarchy

● Comfort working across digital and print

You Should Also Understand

● How Meta creatives differ from brand campaigns

● Basic performance metrics (CTR, CVR, A/B testing)

● How to make food look premium and aspirational without over-styling

Mindset

● Detail-oriented

● Open to feedback

● Comfortable working fast

● Thoughtful about brand consistency

● Curious about what makes creative convert

We don’t want someone who just executes briefs.

We want someone who thinks with us.

Why This Role Matters

Asai is building a new standard in cookware - one rooted in health and transparency.

Design is how that credibility becomes visible.

You won’t just design posts. You’ll help define what a science-led Indian cookware brand looks like.

📍 Full-time | Gurgaon

If this feels like the kind of responsibility you’d enjoy, we’d love to hear from you.