Senior Manager/Expert - Field Marketing

As a Senior Manager in Field Marketing at Zycus, you will be responsible for shaping and executing a comprehensive field marketing strategy targeting large enterprises. Your role will involve coordinating diverse on-ground marketing events, managing budgets, and conducting ROI analysis to drive impactful field marketing programs that enhance Zycus' global presence.

Key Responsibilities:

• Shape and execute a comprehensive field marketing strategy aligned with business objectives, targeting large enterprises.
• Coordinate diverse on-ground marketing events, ensuring a seamless blend of intimacy and experiential marketing.
• Leverage your global network and experience to enhance Zycus' presence in key markets worldwide.
• Effectively manage and allocate budgets to maximize the impact of marketing events.
• Ensure flawless execution of events, overseeing logistics, venue selection, content creation, and attendee engagement.
• Conduct thorough ROI analysis to provide insights for continuous improvement in event effectiveness.
• Collaborate closely with sales and marketing teams to align field marketing efforts with overall business strategies.
• Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, partners, vendors, and sponsors.
• Stay updated on industry trends and infuse innovative marketing approaches into events.

Qualifications & Experience:

• Bachelor's degree in marketing, Event Management, Communications, or related field; Master's preferred.
• 4-8+ years of experience in event marketing or corporate events in B2B SaaS or enterprise tech.
• Familiarity with CRM, marketing automation, and event promotion tools.

About Zycus:

Zycus is a global leader in Source-to-Pay (S2P) procurement software, assisting large enterprises in driving efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations, Zycus enables procurement teams to transition from cost control to strategic value creation. At the core of Zycus' platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle.

Why Should You Join Us

1. Global Leader: Positioned as a Leader in Gartner's Magic Quadrant with global operations across 20+ offices.

2. Industry Grand Slam: Recognized across major analyst platforms Gartner Magic Quadrant Leader, Forrester Wave, IDC MarketScape, and Gartner Customers' Choice.

3. Strong Brand Momentum: Continuously investing in global marketing with Merlin AI driving engagement.

4. High-Impact Role: Lead prestigious flagship events, shaping brand perception among CXOs, analysts, and global enterprises.

5. Category-Shaping Opportunity: Work in an innovation-driven environment designed to drive measurable business impact.

(Note: Additional details about Zycus and its global presence have been omitted for brevity.) As a Senior Manager in Field Marketing at Zycus, you will be responsible for shaping and executing a comprehensive field marketing strategy targeting large enterprises. Your role will involve coordinating diverse on-ground marketing events, managing budgets, and conducting ROI analysis to drive impactful field marketing programs that enhance Zycus' global presence.

Key Responsibilities:

• Shape and execute a comprehensive field marketing strategy aligned with business objectives, targeting large enterprises.
• Coordinate diverse on-ground marketing events, ensuring a seamless blend of intimacy and experiential marketing.
• Leverage your global network and experience to enhance Zycus' presence in key markets worldwide.
• Effectively manage and allocate budgets to maximize the impact of marketing events.
• Ensure flawless execution of events, overseeing logistics, venue selection, content creation, and attendee engagement.
• Conduct thorough ROI analysis to provide insights for continuous improvement in event effectiveness.
• Collaborate closely with sales and marketing teams to align field marketing efforts with overall business strategies.
• Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, partners, vendors, and sponsors.
• Stay updated on industry trends and infuse innovative marketing approaches into events.

Qualifications & Experience:

• Bachelor's degree in marketing, Event Management, Communications, or related field; Master's preferred.
• 4-8+ years of experience in event marketing or corporate events in B2B SaaS or enterprise tech.
• Familiarity with CRM, marketing automation, and event promotion tools.

About Zycus:

Zycus is a global leader in Source-to-Pay (S2P) procurement software, assisting large enterprises in driving efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations, Zycus enables procurement teams to transition from cost control to strategic v