Senior PPC Manager – Google & Meta Ads

PPC Manager

Paid Media Marketing

Department: Performance Marketing | Location: [Location / Remote] | Experience: 10+ Years

Full-time

Senior Level

10+ Years Experience

About the Role

We are seeking a highly experienced PPC Manager with over 10 years of hands-on expertise in paid media marketing. The ideal candidate will have deep mastery of Google Ads and Meta Ads ecosystems, a strong data-driven mindset, and a proven track record of managing large-scale budgets to drive performance, revenue, and growth.

Key Responsibilities

Google Ads

Plan, execute, and optimize Search, Display, Shopping, YouTube, Performance Max, and Demand Gen campaigns. Manage audience targeting, bidding strategies, Quality Score improvements, and ad copy testing at scale.

Meta Ads

Lead end-to-end Meta campaigns across Facebook and Instagram — including prospecting, retargeting, and retention funnels. Manage Advantage+ campaigns, custom audiences, lookalike strategies, and creative testing frameworks.

Budget & Performance Management

Own and manage multi-crore monthly ad budgets. Optimize for ROAS, CAC, CPL, and revenue targets. Deliver weekly and monthly performance reports with actionable insights and forecasting.

Strategy & Leadership

Define paid media strategy aligned with business objectives. Collaborate with creative, SEO, and analytics teams. Mentor junior PPC executives and drive a culture of experimentation and continuous improvement.

Required Skills & Qualifications

Google Ads expertise

Meta Ads expertise

• Search, Shopping & Performance Max campaigns
• Smart Bidding & automated strategies
• Google Tag Manager & conversion tracking
• YouTube & Display advertising
• Meta Business Suite & Ads Manager
• Pixel setup, events & Conversions API
• Advantage+ & catalog sales campaigns
• Creative testing & A/B frameworks

Analytics & tools

Leadership & soft skills

• GA4, Looker Studio & data reporting
• Attribution modelling & funnel analysis
• Third-party tools: SEMrush, SpyFu, etc.
• Landing page & CRO collaboration
• Team mentoring & performance reviews
• Client & stakeholder communication
• Strategic thinking & forecasting
• Agile & test-and-learn mindset

Good to Have

• eCommerce & D2C campaign experience
• LinkedIn Ads & programmatic advertising
• Google Ads certification
• Meta Blueprint certification
• Agency or multi-client background
• AI-assisted ad copy & campaign automation tools

Pay: ₹100,000.00 - ₹1,500,000.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person