Head of Performance Marketing, Agentic / AI-First

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute - you'll make things happen, fast.

About the Role

We're looking for a Head of Performance Marketing, Agentic / AI-First who operates like a builder, thinks like a scientist, and executes like a founder. Someone who writes their own landing pages, ships their own tests, and treats AI agents as the most important hire they'll ever make.

This isn't a role for a paid media executive who manages managers. It's for an analytically rigorous, deeply curious operator who wants to rebuild how paid media runs at a modern B2B company - with Claude Code in one hand, a performance dashboard in the other, and a bias toward shipping.

You'll take our strong B2B foundation and transform it into an AI-native growth engine: higher testing velocity, tighter feedback loops, better creative, and an operating model where a small team with great tools outperforms a large team with good ones.

What You'll Own1. An AI-Native Paid Media Operation

Own all paid channels - Search, Paid Social, Display/Programmatic, review sites, retargeting, and emerging platforms - and rebuild how they run from the inside.

• Use Claude Code, agents, and lightweight engineering to automate the work that today eats channel manager time: RSA generation with character-limit validation, SKAG structures, conversion upload pipelines, bid adjustments, audience syncs, creative QA, reporting.
• Stand up self-serve landing page infrastructure so campaigns don't wait on design or dev cycles. You should be comfortable shipping an LP yourself when the situation calls for it.
• Pioneer agentic workflows across targeting, messaging, platform ops, and optimization - not as a side project, but as the default way work gets done.
• Manage multi-million-dollar budgets with discipline while maintaining the velocity of a team several times your size.

2. A Real Experimentation Engine

Build the system that turns spend into learning.

• Design and run a high-throughput testing operation across creative, LPs, audiences, offers, and channels.
• Define clear hypothesis test read scale-or-kill loops with honest statistical rigor. No vanity wins, no p-hacking, no narrative over data.
• Be the person on the team most willing to be wrong and fastest to update. Truth-seeking is the job.
• Use AI to 10x the rate at which variants get produced, shipped, read, and retired.

3. The Operating Model

Build the systems that let the team move fast without breaking things.

• Campaign templates, QA, taxonomy, routing - reimagined as code, agents, and lightweight tooling rather than wikis and checklists.
• Enablement for channel managers so they operate at the same velocity and quality bar you set for yourself.
• A shared standard for what "good" looks like across segments and regions.

What You Bring

• 8-12+ years in Paid Media, Performance Marketing, Growth, or Acquisition - with a track record of building systems, not just running them.
• Hands-on fluency with AI tooling: Claude, Claude Code, ChatGPT, agents, and whatever ships next quarter. You've replaced meaningful parts of your own workflow with AI and can show your work.
• Comfort with light coding and technical systems: Python or JS, APIs, Google Sheets as a serious tool, scrappy scripts, JSON, landing page stacks. You don't need to be an engineer, but you can't be afraid of a terminal.
• Deep channel mastery paired with genuine creative sensibility. You can critique an ad, diagnose a funnel, and rewrite a headline.
• Analytical rigor. You can tell the difference between a real lift and a coincidence, and you care about the difference.
• B2B experience required; B2C growth experience strongly preferred - we want the instincts that come from operating in high-velocity consumer environments.
• Intellectually honest, curious, and low on ego. You want to find out what's true more than you want to be right.

Why This Role Matters

Paid media at most B2B companies is run the way it was run in 2018, with AI sprinkled on top. We're rebuilding it for how work actually gets done now. This role sets the bar - for channel excellence, creative velocity, testing rigor, and what a modern growth team looks like when it's designed around AI from the ground up.

You will directly shape how fast we learn, how efficiently we scale, and how much business we build per dollar spent.

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