Role Overview
Zensciences is hiring a Senior Paid Media Specialist. This is a full-time role in Karnataka. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Role: Performance Marketing Executive
Location: Bangalore (On-site)
Experience: 5yrs+
Key Responsibilities
- Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads
- Manage daily campaign operations, including budget pacing, bid adjustments, and performance monitoring
- Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates
- Build and maintain weekly & monthly performance reports and dashboards
- Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels
- Identify performance gaps and proactively recommend optimizations
- Coordinate with content and design teams to improve ad creatives and messaging
- Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)
Requirements
- 5yrs+ of experience in Performance Marketing / Paid Media
- Proven experience in managing live campaigns
- Hands-on experience with:
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (B2B campaign experience preferred)
- Meta Ads (Facebook & Instagram)
- Strong understanding of lead generation campaigns will be plus (especially B2B)
- Experience in campaign optimization and performance improvement
- Working knowledge of GA4, GTM, and conversion tracking setups
- Analytical mindset with the ability to derive actionable insights from data
- Good communication and stakeholder management skills
Good to Have
- Experience in B2B / SaaS / HRTech campaigns
- Exposure to ABM campaigns or enterprise targeting
- Familiarity with tools like Supermetrics, HubSpot, Salesforce
Key Skills
- Campaign Execution & Optimization
- Data Analysis & Reporting
- Audience Targeting
- Budget & Pacing Management
- A/B Testing
- Conversion Tracking & Attribution
Success Metrics (KPIs)
- Achievement and improvement of Cost per Lead (CPL) targets
- Improvement in key performance metrics (CTR, CVR, CPA)
- Accuracy and timeliness of reporting dashboards
- Minimal to zero tracking discrepancies
- Efficient budget utilisation and pacing
Frequently Asked Questions
How do I apply for the Senior Paid Media Specialist position at Zensciences?
Use the Apply button above to submit your application directly to Zensciences. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Paid Media Specialist position at Zensciences located?
This position is based in Karnataka. Zensciences has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Paid Media Specialist at Zensciences earn?
Zensciences has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Paid Media Specialist role at Zensciences posted?
This role was posted on May 13, 2026 (35 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Paid Media Specialist role at Zensciences require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Zensciences lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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