Senior Growth Marketing Analyst
VirtualVocationsJob Description
A company is looking for a Senior Manager, Growth Marketing Analytics and Insights.
Key Responsibilities
Own the measurement strategy for paid and performance marketing, focusing on attribution and incrementality
Lead performance analytics across various marketing channels and identify growth opportunities
Partner with cross-functional teams to align metrics and present insights to senior leadership
Required Qualifications
7-10+ years of experience in growth analytics, marketing analytics, or data science in a digital-first or SaaS environment
Deep expertise in marketing measurement, including incrementality testing and multi-touch attribution
Proven experience designing and interpreting A / B and lift tests at scale
Ability to work cross-functionally and influence stakeholders across marketing, product, and finance
MBA or advanced degree in Statistics, Economics, Data Science, or a related quantitative field is preferred
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