Performance Marketer – Meta Ads & Google Ads (Real Estate)

Meta Ads Performance Marketing Executive – Real Estate Company

About the Role

VGM Enterprises is looking for a results-driven Meta Ads Performance Marketing Executive to generate high-quality real estate leads through Facebook and Instagram advertising.

The ideal candidate should have hands-on experience in lead generation campaigns, campaign optimization, audience targeting, retargeting, conversion tracking, and performance analysis.

This is a performance-focused role where success will be measured by lead quality, site visit generation, and overall return on ad spend.

Key ResponsibilitiesMeta Ads Management

• Plan, launch, and manage Facebook & Instagram ad campaigns
• Generate qualified leads for residential plot projects
• Create and optimize Lead Generation, Traffic, Engagement, and Conversion campaigns
• Build and manage retargeting campaigns
• Conduct audience research and targeting
• Scale successful campaigns while maintaining lead quality
• Monitor daily campaign performance and optimize accordingly

Performance Optimization

• Reduce Cost Per Lead (CPL)
• Improve lead quality and conversion rates
• Conduct A/B testing for creatives, audiences, and ad copies
• Analyze campaign performance and implement improvements
• Track key metrics such as CTR, CPC, CPL, and ROAS

Tracking & Analytics

• Configure and manage Meta Pixel
• Set up Conversion API (CAPI)
• Monitor campaign data using Meta Ads Manager
• Prepare weekly and monthly performance reports
• Identify opportunities for campaign growth and optimization

Creative Coordination

• Create or coordinate ad creatives for campaigns
• Design basic posters and lead generation creatives
• Write compelling ad copy and headlines
• Suggest new creative concepts based on campaign performance

Content & Video Creation

• Shoot customer testimonial videos
• Capture project site videos and updates
• Create short-form video content for Meta Ads
• Assist in developing high-converting video advertisements

Required Skills Must Have

• Meta Ads Manager
• Facebook Lead Generation Campaigns
• Audience Targeting & Retargeting
• Meta Pixel Setup
• Conversion Tracking
• Campaign Optimization
• A/B Testing
• Lead Funnel Understanding

Preferred Skills

• Google Ads
• Google Analytics 4 (GA4)
• Canva
• Photoshop
• Video Editing
• Real Estate Marketing Experience

What We Expect

• Ability to generate quality leads consistently
• Strong understanding of Meta Ads performance metrics
• Data-driven decision making
• Creative thinking combined with analytical skills
• Ability to work independently and take ownership of campaigns

Why Join VGM Enterprises?

• Opportunity to manage large-scale real estate campaigns
• Direct impact on business growth
• Hands-on experience with high-budget lead generation campaigns
• Career growth opportunities in performance marketing

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

• Cell phone reimbursement
• Food provided
• Paid sick time
• Paid time off

Work Location: In person