Brand Manager - Home Care Innovation

Brand Manager – Home Care Innovation

Vestacy | Greater New York City Metro Area (Hybrid)

At Vestacy, our mission is simple: transform houses into homes. Through an expanding portfolio of trusted Home Care brands including Air Wick®, Resolve,® Easy‑Off®, Woolite®, and more. We create products that help consumers care for the spaces that matter most.

We’re on an exciting growth journey, focused on attracting new consumers and winning in new occasions through consumer‑led innovation, strong execution, and a thoughtful, responsible use of resources. Sustainability is an important part of how we think about growth—but equally important is how we work.

We call our employees “Founders” because everyone plays a role in shaping what we build and how we win. We’re a lean, agile, and entrepreneurial organization where people have real ownership, make decisions quickly, and see the impact of their work. It’s an environment where motivated people can do some of the most meaningful work of their careers.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

The Opportunity

As Brand Manager – Home Care Innovation, you will shape the future of our portfolio by owning a 3‑year innovation pipeline and turning consumer insights into concepts and eventually projects that make it to market. This role sits at the center of Vestacy’s growth strategy. You’ll work closely with R&D, Consumer Insights, Supply, Sales, Finance, and Regulatory, and you’ll have the opportunity to bring innovation stories directly to customers and senior leaders.

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact. Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.

Your responsibilities

• Build a deep understanding of the category, the consumer, and the competitive landscape
• Identify whitespace opportunities and build a clear, actionable innovation roadmap
• Develop and test consumer‑centric concepts using qualitative and quantitative research
• Lead innovation projects from early‐stage ideas through development and launch
• Partner with Sales and Customer teams to create strong sell‑in stories and present innovation plans to retail partners
• Coach and develop Assistant/Associate Brand Managers to support strong execution
• Work with Trade Marketing to ensure launches are well‑supported across channels
• Manage budgets for innovation initiatives, balancing investment with return

The experience we are looking for:

• 5+ years of experience in Brand Management and/or Innovation within a CPG environment
• Hands‑on experience bringing new products or concepts to market
• A practical, entrepreneurial mindset—you’re comfortable working through ambiguity
• You are solution-oriented and delivering results is highly motivating for you
• Strong cross‑functional leadership and project management skills
• Experience presenting to senior stakeholders and retail customers
• Solid commercial and analytical skills to assess innovation performance
• Bachelor’s degree required; MBA preferred

Why Vestacy?

• Real ownership: You’ll have meaningful influence on strategy and innovation choices
• Speed and visibility: See your ideas move from concept to shelf
• Career growth: Broad exposure across functions, leadership, and customers
• Founder‑driven culture: Clear accountability, collaboration, and trust
• Purposeful brands: Work on products people use every day, with sustainability in mind

Benefits

Join a team where great work and great perks go hand in hand. We offer competitive compensation, comprehensive medical and dental coverage, retirement benefits, and generous time off—plus a conveniently located office with shuttle service from NYC, Hoboken, and Jersey City. Enjoy a state‑of‑the‑art fitness center and fun on‑site amenities like a golf simulator, pickleball court, shuffleboard, and ping‑pong, all in a modern, collaborative work environment.

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

US Pay Transparency

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $141,000 - $176,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.