Role Overview
Upwork is hiring a mid-level Technical SEO Specialist (Local Search Focus). This is a contract remote role, with the team based in Remote. Part of Upwork's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We're looking for a technical SEO specialist with strong local search experience to support ongoing client work for residential home service contractors.
This is a project-based engagement. Work comes in the form of specific jobs that need attention, rather than a fixed weekly scope. Some ongoing maintenance is possible, but the primary need is a skilled contractor we can bring in when something needs to get done.
What the work looks like
You'd be supporting established contractors in competitive local markets, helping them rank for the services they provide in specific service areas. Work typically includes:
- Technical site audits and prioritized remediation
- Schema implementation (LocalBusiness, service types, FAQ)
- On-page optimization for service and location pages
- Google Business Profile optimization and troubleshooting
- Citation consistency across directories (Bing Places, Apple Maps, Yelp, etc.)
- Core Web Vitals improvements
- GA4 and GTM setup, event tracking, and QA
- Canonical and indexation issues
Most clients are on WordPress with Elementor, Beaver Builder, or GenerateBlocks. Comfort navigating that environment without hand-holding is a must.
What we're looking for
- Proven experience with local SEO for service-area businesses
- Strong technical SEO fundamentals: you can run an audit, prioritize findings, and execute
- Familiarity with GSC, GA4, and GTM
- Experience with GBP and multi-location local search
- Able to communicate findings and recommendations clearly in plain language
Bonus if you have experience with contractors, home services, or trades, or have access to tools like SEMrush or Ahrefs.
The setup
This is a contract role. You'd be working directly with a small marketing strategy firm. We move efficiently, communicate clearly, and share context upfront so you're not starting from scratch each time.
- Expertise level: Expert
- Hours: Varies by project
- Location: U.S.-based only
Frequently Asked Questions
How do I apply for the Technical SEO Specialist (Local Search Focus) position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Technical SEO Specialist (Local Search Focus) role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Technical SEO Specialist (Local Search Focus) at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Technical SEO Specialist (Local Search Focus) role at Upwork posted?
This role was posted on April 24, 2026 (56 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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