Role Overview
Upwork is hiring a mid-level Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering. This is a contract remote role, with the team based in Remote. Part of Upwork's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for an experienced Shopify expert / conversion optimisation specialist to audit and improve our catering website.
Our website currently receives consistent traffic from Google Ads and organic search, however conversion rates are low, and we believe the website structure, user journey, and call-to-action flow need improvement.
We want a specialist who can analyse the website and clearly identify what needs fixing to increase conversions and reduce our reliance on paid ads.
About the Business
We are a Sydney-based catering company offering:
- Catering platters
- Corporate catering
- Event catering
- Delivery across Sydney
Our goal is to increase online catering orders and enquiries through the website.
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Scope of Work
1. Full Website Audit
Review the website and provide a detailed report outlining:
- Conversion issues
- Navigation and structure problems
- Page speed and mobile usability
- User journey and ordering flow
- SEO opportunities
- Shopify app recommendations (if needed)
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2. Conversion Optimisation
Recommend improvements including:
- Better “Order Now” button placement
- Clear call-to-action strategy
- Improved page structure
- Optimised product/service pages
- Reduced friction in the ordering process
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3. Website Structure Improvements
Help reorganise:
- Navigation menu
- Catering category pages
- Internal linking
- Landing pages for catering services
The goal is to make the website clearer and easier for customers to order catering quickly.
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4. SEO & Organic Growth
Identify opportunities to:
- Improve organic search traffic
- Optimise catering-related keywords
- Improve landing pages for Sydney catering searches
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5. Implementation (Optional)
Ideally the expert can both audit and implement the improvements, but we are open to starting with an audit report first.
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Ideal Candidate
- Shopify CRO specialist
- Experience improving ecommerce conversion rates
- Experience with food / catering / hospitality websites preferred
- Strong understanding of Shopify UX, SEO, and customer journeys
- Ability to provide clear actionable recommendations
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Deliverables
- Website audit report
- List of issues affecting conversions
- Clear improvement plan
- Option to implement changes
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Please Include in Your Application
- Examples of Shopify websites you improved
- Results achieved (conversion rate increases if possible)
- Your audit process
- Estimated timeline
⸻
If possible, we are looking for someone who can help turn our website into a high-converting catering ordering platform.
Frequently Asked Questions
How do I apply for the Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering role at Upwork posted?
This role was posted on May 1, 2026 (49 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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