Shopify Expert Needed – Website Audit & Conversion Optimisation (Catering

We are looking for an experienced Shopify expert / conversion optimisation specialist to audit and improve our catering website.

Our website currently receives consistent traffic from Google Ads and organic search, however conversion rates are low, and we believe the website structure, user journey, and call-to-action flow need improvement.

We want a specialist who can analyse the website and clearly identify what needs fixing to increase conversions and reduce our reliance on paid ads.

About the Business

We are a Sydney-based catering company offering:

• Catering platters
• Corporate catering
• Event catering
• Delivery across Sydney

Our goal is to increase online catering orders and enquiries through the website.

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Scope of Work

1. Full Website Audit

Review the website and provide a detailed report outlining:

• Conversion issues
• Navigation and structure problems
• Page speed and mobile usability
• User journey and ordering flow
• SEO opportunities
• Shopify app recommendations (if needed)

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2. Conversion Optimisation

Recommend improvements including:

• Better “Order Now” button placement
• Clear call-to-action strategy
• Improved page structure
• Optimised product/service pages
• Reduced friction in the ordering process

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3. Website Structure Improvements

Help reorganise:

• Navigation menu
• Catering category pages
• Internal linking
• Landing pages for catering services

The goal is to make the website clearer and easier for customers to order catering quickly.

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4. SEO & Organic Growth

Identify opportunities to:

• Improve organic search traffic
• Optimise catering-related keywords
• Improve landing pages for Sydney catering searches

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5. Implementation (Optional)

Ideally the expert can both audit and implement the improvements, but we are open to starting with an audit report first.

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Ideal Candidate

• Shopify CRO specialist
• Experience improving ecommerce conversion rates
• Experience with food / catering / hospitality websites preferred
• Strong understanding of Shopify UX, SEO, and customer journeys
• Ability to provide clear actionable recommendations

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Deliverables

• Website audit report
• List of issues affecting conversions
• Clear improvement plan
• Option to implement changes

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Please Include in Your Application

• Examples of Shopify websites you improved
• Results achieved (conversion rate increases if possible)
• Your audit process
• Estimated timeline

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If possible, we are looking for someone who can help turn our website into a high-converting catering ordering platform.