Job Description
I run a small UK‑based indie yarn & tools shop focused on sock knitting:
colourpopcrafts.com
The store uses the Shopify Dawn theme.
I recently made improvements to the homepage and layout, but my conversion rate is still low (~0.2%). I need an experienced Shopify CRO specialist who can diagnose what’s happening and implement a small series of practical, high‑impact fixes.
This is a conversion optimisation job, not a full redesign.
I Need Help With
- CRO audit of the full Shopify funnel (homepage → product pages → checkout)
- Identify key friction points causing low add‑to‑cart and purchase rates
- List of improvements for a product-page UX (layout, trust elements, badges, recommendations)
- List of improvements for a collection-page UX (product card layout, featured labels, clarity)
- List trust signals, badges to add/adjust
This is a small brand, so I prefer simple, clean, high-impact improvements, not complex rebuilds or heavy apps.
Required Skills
- Shopify CRO (Conversion Rate Optimisation)
- Strong understanding of e-commerce UX
- Experience improving conversion rate and add-to-cart rate
- Ability to read Shopify Analytics and diagnose drop‑off
- Experience with small lifestyle, handmade, or craft brands (or similar niche ecommerce)
- Understanding of UK ecommerce customers
Nice-to-Have:
- GA4 experience (for simple funnel analysis)
- Experience with email/popup optimisation
- Experience with content-to-commerce optimisation (blog → product)
Deliverables
- CRO audit with top priorities
- List of recommended improvements (ranked by impact)
- Guidance on how to measure results moving forward
About Upwork
Upwork
upwork.com
Want AI-powered job matching?
Upload your resume and get every job scored, your resume tailored, and hiring manager emails found - automatically.
Get Started Free