Role Overview
Upwork is hiring a mid-level Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand). This is a contract remote role, with the team based in Remote. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
I run a small UK‑based indie yarn & tools shop focused on sock knitting:
colourpopcrafts.com
The store uses the Shopify Dawn theme.
I recently made improvements to the homepage and layout, but my conversion rate is still low (~0.2%). I need an experienced Shopify CRO specialist who can diagnose what’s happening and implement a small series of practical, high‑impact fixes.
This is a conversion optimisation job, not a full redesign.
I Need Help With
- CRO audit of the full Shopify funnel (homepage → product pages → checkout)
- Identify key friction points causing low add‑to‑cart and purchase rates
- List of improvements for a product-page UX (layout, trust elements, badges, recommendations)
- List of improvements for a collection-page UX (product card layout, featured labels, clarity)
- List trust signals, badges to add/adjust
This is a small brand, so I prefer simple, clean, high-impact improvements, not complex rebuilds or heavy apps.
Required Skills
- Shopify CRO (Conversion Rate Optimisation)
- Strong understanding of e-commerce UX
- Experience improving conversion rate and add-to-cart rate
- Ability to read Shopify Analytics and diagnose drop‑off
- Experience with small lifestyle, handmade, or craft brands (or similar niche ecommerce)
- Understanding of UK ecommerce customers
Nice-to-Have:
- GA4 experience (for simple funnel analysis)
- Experience with email/popup optimisation
- Experience with content-to-commerce optimisation (blog → product)
Deliverables
- CRO audit with top priorities
- List of recommended improvements (ranked by impact)
- Guidance on how to measure results moving forward
Frequently Asked Questions
How do I apply for the Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand) position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand) role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand) at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand) role at Upwork posted?
This role was posted on April 30, 2026 (50 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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