Shopify CRO Specialist Needed for Dawn Theme (Small UK Craft Brand)

I run a small UK‑based indie yarn & tools shop focused on sock knitting:

colourpopcrafts.com

The store uses the Shopify Dawn theme.

I recently made improvements to the homepage and layout, but my conversion rate is still low (~0.2%). I need an experienced Shopify CRO specialist who can diagnose what’s happening and implement a small series of practical, high‑impact fixes.

This is a conversion optimisation job, not a full redesign.

I Need Help With

• CRO audit of the full Shopify funnel (homepage → product pages → checkout)
• Identify key friction points causing low add‑to‑cart and purchase rates
• List of improvements for a product-page UX (layout, trust elements, badges, recommendations)
• List of improvements for a collection-page UX (product card layout, featured labels, clarity)
• List trust signals, badges to add/adjust

This is a small brand, so I prefer simple, clean, high-impact improvements, not complex rebuilds or heavy apps.

Required Skills

• Shopify CRO (Conversion Rate Optimisation)
• Strong understanding of e-commerce UX
• Experience improving conversion rate and add-to-cart rate
• Ability to read Shopify Analytics and diagnose drop‑off
• Experience with small lifestyle, handmade, or craft brands (or similar niche ecommerce)
• Understanding of UK ecommerce customers

Nice-to-Have:

• GA4 experience (for simple funnel analysis)
• Experience with email/popup optimisation
• Experience with content-to-commerce optimisation (blog → product)

Deliverables

• CRO audit with top priorities
• List of recommended improvements (ranked by impact)
• Guidance on how to measure results moving forward