Role Overview
Upwork is hiring a mid-level Shopify Conversion Rate Optimization Expert Needed for Established Women's. This is a contract remote role, with the team based in Remote. posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job description
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About Us
All Diva Things is an established online women's fashion boutique serving confident, fashion-forward women who appreciate quality statement pieces over fast fashion. Our customers range from sizes Small to 3X, and our mission is to provide stylish, confidence-building fashion for grown women.
We are not looking for a complete website redesign.
We are looking for an experienced Shopify Conversion Rate Optimization (CRO) specialist who can analyze our customer journey and increase our conversion rate while maintaining our premium brand image.
Project Goal
Increase website conversion rate while improving customer experience and average order value.
The ideal freelancer should understand customer psychology, ecommerce best practices, and Shopify optimization—not just web design.
Responsibilities
Conduct a comprehensive conversion audit of our Shopify store, including:
Homepage
First impression
Value proposition
Navigation
Hero section
Trust signals
Mobile optimization
Collection Pages
Evaluate:
Product filtering
Product sorting
Product presentation
Collection layout
Shopping experience
Product Pages
Review and improve:
Product images
Image order
Product descriptions
Size information
Call-to-action placement
Sticky Add to Cart
Social proof
Product badges
Trust icons
Shipping messaging
Return policy visibility
Customer reviews
Cart Experience
Review:
Cart drawer
Cart page
Upsells
Cross-sells
Shipping incentives
Discount messaging
Checkout friction
Checkout Optimization
Analyze:
Checkout flow
Trust elements
Express checkout
Payment methods
Mobile checkout experience
Mobile Experience
Since most of our traffic is mobile, perform a full audit of:
Navigation
Speed
Product discovery
Checkout usability
Touch interactions
Page layouts
Performance Analysis
Review:
Site speed
Core Web Vitals
Image optimization
App performance
Theme performance
Load times
Customer Psychology
Recommend improvements to:
Scarcity
Urgency
Social proof
Authority
Trust
Objection handling
Customer confidence
Analytics Review
Analyze our existing data including:
Shopify Analytics
GA4 (if connected)
Meta Pixel
Microsoft Clarity or Hotjar (if available)
Identify where visitors abandon the buying journey.
Deliverables
We expect the following:
Full website audit (video walkthrough preferred)
Prioritized list of recommendations
Estimated revenue impact for each recommendation
Wireframes or mockups where appropriate
Implementation of approved changes
Before-and-after testing
30-day optimization plan
A/B testing recommendations
Nice to Have
Experience with:
Fashion ecommerce
Women's apparel
Shopify Plus (not required)
Impulse Theme
Klaviyo
Meta Ads
Google Analytics
Microsoft Clarity
Heat mapping software
Conversion optimization
UX/UI
Copywriting
Customer psychology
Please Include in Your Proposal
Links to Shopify stores you've optimized.
Before-and-after conversion results.
Average conversion lift you've achieved.
What tools you use for CRO.
Your process from audit to implementation.
Estimated timeline.
Your fixed-price quote.
Bonus Points
We value freelancers who can identify opportunities to increase:
Conversion Rate
Average Order Value (AOV)
Revenue Per Visitor (RPV)
Customer Lifetime Value (LTV)
without relying heavily on discounts.
About Upwork
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Frequently Asked Questions
How do I apply for the Shopify Conversion Rate Optimization Expert Needed for Established Women's position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Shopify Conversion Rate Optimization Expert Needed for Established Women's role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Shopify Conversion Rate Optimization Expert Needed for Established Women's at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Shopify Conversion Rate Optimization Expert Needed for Established Women's role at Upwork posted?
This role was posted on July 12, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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