Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead

RemoteRemote$21k – $175kPosted 5 days ago

Role Overview

Upwork is hiring a Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead. This is a contract remote role, with the team based in Remote. posted 5 days ago. The posted range is $21k to $175k. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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Job description

I'm looking for an experienced Conversion Rate Optimisation (CRO) specialist who has successfully improved email lead generation funnels, particularly for YouTube or Google Ads traffic.

This is not a request to redesign my website from scratch.

Instead, I want someone to analyse my existing funnel and identify why visitors are not converting into email subscribers.

The background

I run a specialist commercial real estate research business.

My audience includes:

Commercial real estate investors

REIT investors

ETF investors

Brokers

Developers

Commercial property professionals

Traffic comes primarily from YouTube and Google Ads.

The offer is a free commercial real estate guide in exchange for an email address.

What makes this unusual

The campaign is generating attention.

For example:

Good click-through rates (around 3–4%)

Good watch time on YouTube

Strong organic engagement on the channel

Visitors are clicking through to the landing page

The technical setup has been tested.

The landing page works.

The form works.

The email automation works.

The ebook is delivered correctly.

However...

We have generated effectively zero email sign-ups.

That is the problem I want solved.

What I need

I would like you to review:

The YouTube advert

The landing page

The value proposition

The ebook offer

The user journey

The email capture process

The overall conversion funnel

I am not looking for generic advice.

I'm looking for someone who can explain:

Why are interested visitors not exchanging their email address?

If you think the issue is:

audience targeting,

messaging,

trust,

offer positioning,

friction,

expectation mismatch,

or something else,

please explain your reasoning.

Deliverable

I'd like a written report (or video walkthrough) covering:

What you believe the main conversion problems are.

Why they matter.

The changes you would prioritise.

Which changes you believe would have the biggest impact.

Please apply only if you have experience improving real lead generation funnels.

When applying, please include:

examples of similar funnels you've improved,

your approximate improvement in conversion rate,

and how you would approach diagnosing this particular funnel.

This is likely to become an ongoing relationship if we work well together.

Thank you.

Victor Chukwuemeka.

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Frequently Asked Questions

How do I apply for the Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead position at Upwork?

Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Is the Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead role at Upwork remote?

Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.

How much does the Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead role at Upwork pay?

Upwork has posted a compensation range of $21k to $175k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.

When was the Experienced Conversion Rate Optimisation (CRO) Expert Needed – Diagnose Lead role at Upwork posted?

This role was posted on July 10, 2026 (5 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

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