Role Overview
Upwork is hiring a mid-level Media Ads Buyer / Paid Media Specialist. This is a contract remote role, with the team based in Remote. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are seeking a results-driven Media Ads Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is responsible for managing ad spend, driving qualified traffic, improving conversion performance, and scaling profitable campaigns through data-driven decisions and continuous testing.
Key Responsibilities
Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other paid media platforms
Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy
Track and report campaign performance using Google Analytics, platform dashboards, and reporting tools
Stay updated on platform policy changes, trends, and best practices in paid media
Qualifications & Skills
Proven experience as a Media Buyer, Paid Media Specialist, or Digital Advertising Manager
Hands-on expertise in Meta Ads Manager, Google Ads, and TikTok Ads
Strong analytical skills with the ability to interpret data and optimize performance
Experience managing monthly ad budgets and scaling profitable campaigns
Knowledge of conversion tracking, pixels, and attribution models
Strong communication and collaboration skills
Familiarity with CRO, landing page optimization, and funnel strategy is a plus
Preferred Tools & Platforms
Meta Ads Manager
Google Ads & Google Analytics (GA4)
TikTok Ads Manager
Looker Studio / Data Studio
Tag Manager
ClickUp / Asana / Slack (or similar project management tools)
What Success Looks Like in This Role
Consistent improvement in ROAS and CPA across active campaigns
Scaled campaigns without sacrificing performance or lead quality
Clear, actionable reporting and insights for leadership and stakeholders
Strong collaboration with creative and marketing teams to drive conversions
This is a Full-Time, Remote, Long-Term Contract role, requiring 40 hours per week. 8-hour shift (Eastern Time): 9:00 AM – 6:00 PM ET.
Frequently Asked Questions
How do I apply for the Media Ads Buyer / Paid Media Specialist position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Media Ads Buyer / Paid Media Specialist role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Media Ads Buyer / Paid Media Specialist at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Media Ads Buyer / Paid Media Specialist role at Upwork posted?
This role was posted on April 22, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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