Media Ads Buyer / Paid Media Specialist

We are seeking a results-driven Media Ads Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is responsible for managing ad spend, driving qualified traffic, improving conversion performance, and scaling profitable campaigns through data-driven decisions and continuous testing.

Key Responsibilities

Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other paid media platforms

Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals

Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates

Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance

Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns

Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy

Track and report campaign performance using Google Analytics, platform dashboards, and reporting tools

Stay updated on platform policy changes, trends, and best practices in paid media

Qualifications & Skills

Proven experience as a Media Buyer, Paid Media Specialist, or Digital Advertising Manager

Hands-on expertise in Meta Ads Manager, Google Ads, and TikTok Ads

Strong analytical skills with the ability to interpret data and optimize performance

Experience managing monthly ad budgets and scaling profitable campaigns

Knowledge of conversion tracking, pixels, and attribution models

Strong communication and collaboration skills

Familiarity with CRO, landing page optimization, and funnel strategy is a plus

Preferred Tools & Platforms

Meta Ads Manager

Google Ads & Google Analytics (GA4)

TikTok Ads Manager

Looker Studio / Data Studio

Tag Manager

ClickUp / Asana / Slack (or similar project management tools)

What Success Looks Like in This Role

Consistent improvement in ROAS and CPA across active campaigns

Scaled campaigns without sacrificing performance or lead quality

Clear, actionable reporting and insights for leadership and stakeholders

Strong collaboration with creative and marketing teams to drive conversions

This is a Full-Time, Remote, Long-Term Contract role, requiring 40 hours per week. 8-hour shift (Eastern Time): 9:00 AM – 6:00 PM ET.