Job Description
Head of Conversion Rate Optimization | High Volume Testing | Direct Response Funnels | E-Commerce Skin Care
Are you obsessed with creating a high volume, high accuracy CRO testing infrastructure?
Do you see CRO as a complete business optimization department, not just a conversion rate activity?
Are you both skilled at direct response creative direction & CRO analytics?
We are My Derma Dream! A skin care brand on track to hit 9-figures in the next 45 days and on track to scaling to a billion dollar run rate next!
We started as a tried and true direct response brand and ventured out to build a business that has many different revenue streams.
However our paid media funnels almost completely through a set of CheckoutChamp funnels for each of our advertising channels & affiliate partners.
BUT
Historically, we have only engaged in CRO testing for strategic purposes when we need to make a change to our business model.
That means that our funnels today are almost exactly what they were many years ago and we are currently missing out on compound gains that we will be having with a professional, high volume CRO testing infrastructure, led by you, a creative & analytical leader who will deliver high quality input & output to life up our conversation rate and fight the pressure of rising CAC over time!
This is why we are looking for a Head of Conversion Rate Optimization! Someone who can both execute individually as well as build the team that can execute it at high scale as the amount of offers & verticals expands over time!
If you are looking for an opportunity to create the world’s greatest CRO team…
If you want to have uncapped bonuses based on your CRO wins…
If you love direct response creativity, analytics & the ability to test hypotheses day in & day out…
Then APPLY NOW!
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Results:
8 Tests / Week (Front End, Checkout, Upsell)
2 Winning Tests / Week
25% monthly CRO Delta Gain
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Responsibilities
Create testing infrastructure with Volume links
Build & lead CRO team with dedicated copywriter, designer & web developer
Create data overview to review and log all tests
Report on progress daily in leadership chat
Report on EOQ KPI progress weekly during the leadership huddle
Study & spy on the best DTC brands & website products to expose yourself to the highest quality information & implement it into your strategy
Requirement:
Work 6 days / week
Work 10 hours / day
Travel internationally to our quarterly leadership strategic off-site (3-day event)
Read 2 books / month
Be a promotor & guardian of our cultural principles & standards (Big Dream, Speed, Aggression, Figure-it-out-ability, Leverage…)
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Reward:
Full-Time Salary
Bonus for every sales rep who graduates in the program
An opportunity to build a world-class team inside of a future world-class organization
Working in an environment of big dreams, speed, aggression, figure-it-out-ability & high leverage.
An opportunity to go all in, every day, all day.
If you are ready to build a world-class CRO team…
Then APPLY NOW!
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