SEO Specialist – Insurance Industry (Remote, Part-Time)

Job Overview:

Sarifa Insurance Brokers is seeking an experienced and results-driven SEO Specialist to help build and grow our organic online presence. We recently launched our website and are looking for someone who can develop and execute an SEO strategy that increases website traffic, improves search rankings, and generates qualified insurance leads.

This is a hands-on role focused on both strategy and execution. We are looking for someone who understands technical SEO, keyword research, content optimization, and local SEO, and who can work within a startup-style environment and budget.

About Sarifa Insurance Brokers

Sarifa is a modern insurance brokerage focused on providing digital-first insurance solutions across multiple U.S. states. Customers can obtain insurance quotes online, and we are actively expanding our products, markets, and agent network.

We currently operate in 11 states, with initial growth efforts focused on:

• Arizona
• Florida
• Texas
• Georgia
• Ohio
• California

Key Responsibilities

SEO Strategy & Planning

• Develop and execute a comprehensive SEO strategy aligned with business goals
• Identify opportunities to improve search visibility and organic lead generation
• Create a phased SEO roadmap based on budget and growth priorities

Technical SEO

• Conduct technical SEO audits and identify issues impacting rankings
• Improve:

o Site structure

o Crawlability

o Indexing

o Site speed

o Mobile optimization

o Core Web Vitals

• Monitor and resolve SEO-related errors using tools such as Google Search Console

Keyword Research & Optimization

• Conduct keyword research for:

o Auto insurance

o Homeowners insurance

o Renters insurance

o Life insurance

o Small business insurance

o Other insurance products

• Identify state-specific and local keyword opportunities
• Optimize:

o Meta titles/descriptions

o Headers

o Internal linking

o Landing pages

o Existing website content

Content SEO

• Assist in developing SEO-focused content strategies
• Recommend blog topics and landing pages that align with search intent
• Optimize existing and future content for organic traffic and conversions
• Help structure state and product-specific pages for maximum SEO impact

Local SEO

• Optimize Google Business Profiles and local search presence
• Improve local rankings and visibility
• Build and manage citations/listings where appropriate

Link Building & Authority Growth

• Develop white-hat backlink strategies
• Identify partnership, directory, and outreach opportunities
• Help improve overall domain authority

Analytics & Reporting

• Track and report on:

o Organic traffic

o Keyword rankings

o Website engagement

o Lead conversions

• Provide monthly reports with actionable recommendations
• Use tools such as:

o Google Analytics

o Google Search Console

o Ahrefs/Semrush (preferred)

Preferred Qualifications

• Proven SEO experience with measurable results
• Strong understanding of technical, on-page, and local SEO
• Experience with WordPress or similar CMS platforms
• Familiarity with insurance, financial services, or lead-generation industries is a plus
• Ability to independently prioritize high-impact SEO activities
• Strong communication and reporting skills

Project Scope & Hours

• Initial SEO audit/setup phase: 10–20 hours
• Ongoing SEO management: 5–10 hours per week
• Hourly rate: $3–$10/hour

Success Metrics

We will evaluate success based on:

• Growth in organic traffic
• Improved keyword rankings
• Increased quote requests/leads
• Better website visibility in target states
• Technical SEO improvements and site health

What We’re Looking For

• Someone proactive who can identify opportunities and recommend improvements
• A specialist who focuses on results and execution—not just audits
• Someone comfortable working with a growing business and limited budget
• Long-term partnership potential as Sarifa expands nationally

To Apply

Please include:

1. Examples of websites or SEO projects you’ve worked on

2. SEO tools you regularly use

3. A brief explanation of how you would approach SEO for an insurance brokerage

4. Any measurable results you’ve achieved (traffic growth, rankings, leads, etc.)

5. Your availability (hours per week)

We are looking for someone who can help us build a strong long-term SEO foundation while driving measurable growth and qualified leads.