Role Overview
Upwork is hiring a mid-level Full-Funnel Conversion Optimization Specialist (CRO + Email) – Data-Driven (No. This is a contract remote role, with the team based in Remote. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We’re looking for a data-driven conversion optimization specialist to improve performance across both:
👉 Front-end funnel (landing pages, bridge pages)
👉 Back-end email sequences (open rates, CTR, conversion)
This is not just a design role. This is a performance and optimization role.
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🎯 RESPONSIBILITIES
🔹 Front-End Funnel:
- Analyze drop-off points (opt-in → bridge → trial)
- Improve conversion rates
- Recommend and test changes (layout, headlines, CTA, flow)
⸻
🔹 Email Optimization:
- Review and optimize email sequences
- Improve open rates, click-through rates, and conversions
- Suggest and run A/B tests (subject lines, copy, timing)
⸻
🔹 Data & Testing:
- Use performance data + heatmaps to guide decisions
- Continuously test and iterate
- Recommend next steps based on results
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⚙️ ENVIRONMENT
- Funnel tools (ClickFunnels / GoHighLevel or similar)
- Email platforms (ConvertKit / Kit or similar)
- Microsoft Clarity
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🔥 MUST HAVE
- Independent freelancer (no agencies)
- Strong understanding of conversion metrics
Experience with BOTH:
- Funnel optimization
- Email optimization
- Ability to make decisions based on data
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🚫 DO NOT APPLY IF
- You only design pages
- You don’t work with email sequences
- You need step-by-step direction
- You rely on opinions instead of data
Include the word “optimize” at the top of your application.
Frequently Asked Questions
How do I apply for the Full-Funnel Conversion Optimization Specialist (CRO + Email) – Data-Driven (No position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Full-Funnel Conversion Optimization Specialist (CRO + Email) – Data-Driven (No role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Full-Funnel Conversion Optimization Specialist (CRO + Email) – Data-Driven (No at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Full-Funnel Conversion Optimization Specialist (CRO + Email) – Data-Driven (No role at Upwork posted?
This role was posted on April 16, 2026 (64 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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