Role Overview
Upwork is hiring a mid-level CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform). This is a contract remote role, with the team based in Remote. Part of Upwork's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform)
We are seeking a detail-oriented and creative CRM & Marketing Automation Specialist to help build out our client journey and automations within Arketa for a growing online yoga and fitness studio.
This is a project-based role to start, with the potential for ongoing work.
Our brand, Naja Yoga™, focuses on intentional movement, elevated simplicity, and a non-salesy, supportive client experience. We are looking for someone who can create systems that reflect that tone while improving engagement and retention.
Scope of Work
Set up core CRM automations within Arketa
Build client journeys from lead to trial to member to retention
Create and organize tags, segments, and lists
Develop email and SMS flows including welcome, engagement, and retention
Optimize for client experience, not just conversions
Ensure messaging aligns with a clean, elevated, wellness-focused brand voice
Initial Project Includes
New Lead or Welcome Flow
Trial or First Class Conversion Flow
We Miss You or Re-engagement Flow
Basic segmentation setup including active, inactive, and new leads
Ideal Candidate
Experience with CRM and marketing automation platforms, Arketa preferred
Familiar with tools like Klaviyo, ActiveCampaign, or HubSpot
Strong understanding of customer journeys and lifecycle marketing
Ability to write thoughtful, brand-aligned email and SMS copy
Experience in wellness, fitness, or yoga is a plus
Able to think strategically and execute inside the platform
To Apply
Please include examples of CRM flows or automations you’ve built
Share a brief outline of how you would re-engage a user who hasn’t booked a class in 5 to 7 days
Include any experience working with wellness or fitness brands
Project Details
Project-based with an estimated 10 to 20 hours
Budget is 1000 depending on experience
Opportunity for ongoing work based on fit
Tone and Fit
We are not looking for aggressive or overly sales-driven marketing
We value clean, intentional communication that feels supportive, grounded, and aligned with a premium wellness experience.
Please start your proposal with the word ‘FLOW’ so we know you’ve read this.
Frequently Asked Questions
How do I apply for the CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform) position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform) role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform) at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the CRM & Marketing Automation Specialist (Wellness Brand – Arketa Platform) role at Upwork posted?
This role was posted on April 25, 2026 (50 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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