Role Overview
Upwork is hiring a mid-level AI SEO Specialist 🚀. This is a contract remote role, with the team based in Remote. Part of Upwork's Seo hiring, posted yesterday. The posted range is $52k to $94k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We’re looking for an experienced SEO Specialist who understands that the future of search isn’t manual execution, it’s intelligent systems.
In this role, you’ll own our organic growth strategy while operating an autonomous AI SEO agent as your primary execution engine. You’ll use AI-powered workflows to perform keyword research, topic clustering, technical audits, content planning, SERP analysis, and competitor monitoring at a scale impossible through traditional SEO methods alone.
But here’s the catch:
The AI doesn’t replace your expertise. It amplifies it.
Your responsibility is to direct, validate, challenge, and improve the agent’s outputs. You’ll know when the AI is right, when it’s partially right, and when it’s completely wrong.
We’re not looking for someone experimenting with AI tools for the first time.
We’re looking for someone who already thinks in systems, workflows, and automation. And has the SEO expertise to make those systems produce exceptional results.
⸻
🎯 What You’ll Own
🤖 SEO Strategy & AI Agent Operations
You’ll lead the SEO strategy from opportunity identification through execution and measurement. Responsibilities include:
✅ Keyword opportunity mapping
✅ Topical authority development
✅ Content investment prioritization
✅ SERP analysis
✅ Competitor monitoring
✅ Technical SEO prioritization
You’ll operate an AI SEO agent daily, using it to:
- Conduct keyword research
- Generate topic clusters
- Create content briefs
- Perform technical audits
- Monitor competitor activity
- Surface search opportunities
Most importantly, you’ll review and validate every meaningful recommendation before it reaches production.
The AI is a tool, not the decision maker. You are the quality control layer.
⸻
🔍 Technical SEO Leadership
You’ll own the technical SEO roadmap and work closely with development resources to drive implementation. Areas of responsibility include:
- Site architecture
- Crawlability
- Indexation
- Core Web Vitals
- Structured data
- Redirect management
You’ll use AI-assisted audits as a starting point, then apply your own expertise to determine what actually matters.
We care about business impact, not vanity SEO checklists.
⸻
✍️ Content Strategy & Search Opportunity Planning
You’ll help determine what content gets created and why. Responsibilities include:
- Building and maintaining the SEO content roadmap
- Prioritizing opportunities based on search intent and commercial value
- Refining AI-generated content briefs
- Aligning content production with organic growth goals
- Ensuring resources are invested in opportunities with the highest business impact
You’ll work closely with content and creative stakeholders to ensure execution aligns with strategy.
⸻
📊 Reporting, Analytics & Growth Insights
You’ll provide visibility into organic growth performance through structured reporting and actionable insights. You’ll track and report on:
📈 Organic traffic
📈 Non-brand traffic
📈 Keyword visibility
📈 Share of voice
📈 Organic leads
📈 Pipeline contribution
📈 Content roadmap progress
📈 Technical SEO backlog status
You’ll also help connect search behavior and audience intent to broader marketing and go-to-market initiatives.
⸻
✅ What We’re Looking For (Required Experience)
- 3+ years of SEO experience with direct ownership of organic growth outcomes
- Strong SEO fundamentals across:
- Keyword strategy
- Technical SEO
- Content architecture
- Competitive analysis
- Hands-on experience using AI-powered SEO workflows in production environments
- Experience operating AI tools as a core part of your weekly process, not occasional experimentation
- Ability to independently assess whether AI-generated recommendations are accurate, incomplete, or incorrect
⸻
🧠 Technical & Strategic Skills
We’re especially interested in candidates with experience in:
- Google Search Console
- GA4
- HubSpot
- Crawl analysis
- Core Web Vitals
- Structured data
- Indexation management
- Topic clustering
- Content strategy
- Search intent mapping
- Competitive SEO research
You should be comfortable connecting SEO performance to:
- Traffic quality
- Lead generation
- Pipeline growth
- Business outcomes
⸻
⭐ Bonus Points For
- Experience in AdTech, MarTech, SaaS, cybersecurity, or performance marketing
- Experience building or improving AI SEO agents and workflows
- Prompt engineering experience
- SEO workflow automation
- Custom GPTs or AI agent systems
- Organic and paid search coordination
- SERP coverage planning
- Cannibalization management
- Schema markup implementation
⸻
🏆 What Success Looks Like
Within this role, you’ll help create:
🚀 Sustainable organic traffic growth
🚀 Increased non-brand search visibility
🚀 More qualified leads from organic search
🚀 Stronger topical authority in strategic categories
🚀 Better prioritization of content investments
🚀 Cleaner technical SEO foundations
🚀 More intelligent AI-powered SEO workflows
🚀 Meaningful contribution to company growth through search
⸻
If you’re excited about combining deep SEO expertise with AI-powered execution, we’d love to hear from you.
When applying, please share:
✅ Examples of SEO results you’ve achieved
✅ AI tools or agents you actively use
✅ A brief description of how AI fits into your SEO workflow
✅ Relevant case studies, portfolios, or success stories
Frequently Asked Questions
How do I apply for the AI SEO Specialist 🚀 position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the AI SEO Specialist 🚀 role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
How much does the AI SEO Specialist 🚀 role at Upwork pay?
Upwork has posted a compensation range of $52k to $94k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the AI SEO Specialist 🚀 role at Upwork posted?
This role was posted on June 22, 2026 (yesterday). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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