Deputy Manager-Brand Marketing

As a Deputy Manager-Brand Marketing at our client, the Health-tech initiative of India's largest business house, you will play a crucial role in shaping the brand strategy through consumer and market research. Your responsibilities will include:

• Identifying the current positioning of our brand in the market.
• Developing and executing marketing campaigns to effectively communicate our brand message.
• Internal communication of our brand personality and alignment of different teams towards a common goal.
• Leading marketing team members through successful campaigns.
• Measuring and reporting on the success of marketing campaigns.
• Anticipating consumer trends to keep the brand up to date.
• Creating brand advocates and managing referral campaigns.
• Driving consumer engagement and retention while managing Lifetime Value (LTV).

Qualifications required for this role:

• MBA from Tier-1 B-Schools.
• Expertise in running Above The Line (ATL) / Below The Line (BTL) led marketing campaigns.
• Proficiency in media planning and buying.
• Good understanding of the digital eco-system and the ability to manage geo-targeted or pan-national campaigns.
• Experience in creative development and agency management.
• Strong ownership, commitment, and a proactive attitude.
• Excellent communication and interpersonal skills, with a focus on cross-departmental collaboration to achieve results. As a Deputy Manager-Brand Marketing at our client, the Health-tech initiative of India's largest business house, you will play a crucial role in shaping the brand strategy through consumer and market research. Your responsibilities will include:
• Identifying the current positioning of our brand in the market.
• Developing and executing marketing campaigns to effectively communicate our brand message.
• Internal communication of our brand personality and alignment of different teams towards a common goal.
• Leading marketing team members through successful campaigns.
• Measuring and reporting on the success of marketing campaigns.
• Anticipating consumer trends to keep the brand up to date.
• Creating brand advocates and managing referral campaigns.
• Driving consumer engagement and retention while managing Lifetime Value (LTV).

Qualifications required for this role:

• MBA from Tier-1 B-Schools.
• Expertise in running Above The Line (ATL) / Below The Line (BTL) led marketing campaigns.
• Proficiency in media planning and buying.
• Good understanding of the digital eco-system and the ability to manage geo-targeted or pan-national campaigns.
• Experience in creative development and agency management.
• Strong ownership, commitment, and a proactive attitude.
• Excellent communication and interpersonal skills, with a focus on cross-departmental collaboration to achieve results.