Marketing Automation Specialist

Job Summary

The Division of Continuing Education at the University of

Colorado, Boulder is currently accepting applications for a

Marketing Automation Specialist ! Continuing Education

extends the resources of CU Boulder by providing programming and

learning opportunities to a wide range of students.

The Marketing Automation Specialist is primarily responsible for

CRM management, email marketing campaigns and event management

within the CRM in support of multiple areas of programming in

Continuing Education’s portfolio. Reporting to the Assistant

Director of Marketing, this position also works in concert with

other program managers throughout the Division of Continuing

Education.

CU is an Equal Opportunity Employer and complies with all

applicable federal, state, and local laws governing

nondiscrimination in employment. We are committed to creating a

workplace where all individuals are treated with respect and

dignity, and we encourage individuals from all backgrounds to

apply, including protected veterans and individuals with

disabilities.

Who We Are

The Division of Continuing Education (CE) at the University of

Colorado Boulder is committed to providing high-quality,

innovative, and lifelong learning opportunities to a diverse

student population by extending CU's educational resources to the

Boulder community, the State of Colorado, and beyond.

What Your Key Responsibilities Will Be

CRM Management

• In coordination with the Assistant Director of Marketing, lead

the marketing team’s use of the University’s CRM tools to support

the achievement of recruitment and retention goals.

• Support recruitment processes through the design, development

and implementation of CRM tools including form building, email

marketing, incoming communication organization, application

processes, and more.

• Act as the Marketing Team’s CRM expert. Collaborate with other

system users across the Division, campus and university system to

share knowledge and create consistency across the platform.

• Act as a liaison with program managers and campus partners to

provide tools, training, and support to help meet program

recruitment and marketing goals through CRM standard

processes.

• Be a flexible and creative problem solver to ensure the

marketing team meets their goals when systems and processes

threaten to hinder progress.

Email Marketing

• Distribute communications via the appropriate/most effective

communication platform (i.e. Slate, Marketing Cloud, etc.) based on

program, audience, marketing goals, and other

institutional/administrative considerations.

• Create and implement comprehensive email marketing strategies.

Work collaboratively with program staff and the marketing team to

generate email messages that result in open and click through rates

in line with industry standards.

• Design email templates within the CRM that adhere to university

brand, accessibility guidelines, and marketing standards. Work

collaboratively with the Communications Manager and other content

creators to produce engaging and programmatically accurate email

content.

• Lead a QA process that ensures messages are accurate, timely,

and reach the appropriate audience(s). Be forthcoming with content

concerns and maintain a high level of quality for all

communications.

• Manage the schedule for and implement the production of Urge to

Apply and other time-sensitive communications.

• Manage the process of updating content and refreshing template

designs for email campaign annually.

Event Management within CRM

• Work with a cross-functional team of program staff, recruiters,

the Senior Web Manager and Communications Manager to create and

manage events within the CRM, including creation of registration

forms, building and scheduling pre- and post-event communications,

and reporting.

• Provide leadership on standard processes, following established

protocols, and providing positive guidance when contingencies

arise.

Reporting and Analysis

• Work with the Assistant Dean and Assistant Director to

determine goals and tactics for measuring outcomes and analyzing

data, whether the goals were met, and to assist in future campaign

planning.

• Design, build, and run CRM reports to generate data on the

effectiveness of advertising and email campaigns.

Division Support, Professional Development and Other Duties as

assigned

• Participate in Division and university-wide committee work and

attend regular staff meetings.

• Engage in regular and ongoing professional development specific

to job duties.

What You Should Know

This is a full-time, hybrid position with a minimum of 2 days in

the office.

What We Can Offer

The annual salary for this position is $70,900 - $72,240.

Benefits

At the University of Colorado Boulder , we are

committed to supporting the holistic health and well-being of our

employees. Our comprehensive benefits package includes medical,

dental, and retirement plans; generous paid time off; tuition

assistance for you and your dependents; and an ECO Pass for local

transit. As one of Boulder County’s largest employers, CU Boulder

offers an inspiring academic community and access to world-class

outdoor recreation. Explore additional perks and programs through

the CU Advantage program.

Be Statements

Be ambitious. Be impactful. Be Boulder.

What We Require

• Bachelor’s degree or equivalent combination of education and

experience may substitute.

• 3 years diverse professional experience in areas

including:

• Integrated marketing campaign strategy and execution
• Email marketing strategy and audience segmentation
• Planning, building and measuring communication campaigns in a

CRM

• CRM administration

What You Will Need

• Excellent verbal and written communication skills, including

the ability to synthesize information in a clear and concise

manner.

• Ability to set and meet deadlines, track project progress, and

communicate scheduling challenges.

• Proficiency in MS Office Suite (Word, Excel, Publisher,

PowerPoint, Outlook).

• Great attention to detail and ability to work constructively

with others to mitigate any perceived data (or other) issues.

• Experience writing HTML for email.
• Google Analytics.

What We Would Like You to Have

• 3-5 years experience communicating with diverse audiences.
• Experience communicating with nontraditional student

populations, including online learners.

• Experience using the Slate CRM/application platform and

Salesforce Marketing Cloud.

• Enrollment management experience.
• Working understanding or experience running digital advertising

campaigns.

• Energetic self-starter who has the desire and ability to work

independently and as part of a team.

• Excellent interpersonal, problem solving, and organizational

skills.

• Experience in an academic environment, community organization,

or non-profit.

Special Instructions

To apply, please submit the following materials:

• A current resume.
• A cover letter that specifically addresses how your background

and experience align with the requirements, qualifications and

responsibilities of the position.

We may request references at a later time.

Please apply by May 4th, 2026 for consideration.

Note: Application materials will not be accepted via email. For

consideration, applications must be submitted through CU Boulder Jobs .

In compliance with the Colorado Job Application Fairness Act, in

any materials you submit, you may redact or remove age-identifying

information such as age, date of birth, or dates of school

attendance or graduation. You will not be penalized for redacting

or removing this information.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: Recruiting@colorado.edu