Brand Copywriter

Brand Copywriter

Hybrid Office Schedule – Hauppauge, NY

Who We Are

Briggs & Riley - The iconic American travelware brand recently voted the #1 luggage brand IN THE WORLD, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel.

https://www.briggs-riley.com/

Our culture is our superpower. We are a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey. With an average employee tenure of over 10 years, we believe in investing deeply in our people and empowering them to grow.

What to Expect

Are you ready to make your mark on a premium, design-driven brand? Join Briggs & Riley as we expand our DTC presence and take our brand storytelling to the next level. In this role, you’ll partner with our Art Director and cross-functional teams to create impactful copy that shows up everywhere our customers engage with us.

Why Us?

We celebrate new ideas and champion people who are curious and take initiative. Your work will have visibility at the highest levels of the organization—and your successes will help shape one of the most respected brands in the travel industry.

Your Impact

As the Brand Copywriter you will be responsible for:

The evolution of our brand voice, messaging and narrative leadership

• Define, codify and scale the Briggs & Riley brand voice
• Own our verbal brand book, claims hierarchy and standards
• Act as the primary owner of brand language

Technical premium storytelling and product naming

• Transform functional innovation into emotional narratives, elevating performance into aspiration
• Own product, feature and campaign copy, including product naming
• Partner with internal teams to ensure all claims are distinct and compelling

DTC performance and verbal UX

• Own the verbal user experience across our digital footprint
• Balance premium brand voice with measurable DTC performance
• Partner with DTC team to test, iterate and optimize messaging

Campaign and content development

• Partner with the Art Director to execute integrated high impact campaigns
• Contribute to campaign concepts

Localization and international brand copy

• Orchestrate international copy direction across all markets
• Lead approvals and maintain brand terminology

What You Bring

• 5+ years of copywriting experience in premium DTC or high-end lifestyle brands
• Proven ability to balance elevated brand storytelling with performance marketing
• Strong portfolio demonstrating DTC optimizations and campaign concepting
• Experience coordinating and reviewing localized content across international markets
• Experience building or evolving brand voice guidelines
• Fluency with AI writing tools with editorial discipline to maintain brand voice and integrity
• High editorial judgment and disciplined editing instincts
• Brand first thinking - Strong instincts for positioning and knowing how language can help brands stand apart in a competitive landscape
• Collaborative, ego-light, excellence-driven.
• Curiosity and an obsession for brands, culture and travel
• All applicants MUST submit a book and/or writing samples of relevant work to be considered

Schedule

Full Time, 9 am – 5 pm EST or 8/8:30 – 4/4:30

Hybrid Schedule – Monday & Friday remote!

Tuesday – Thursday onsite in the Hauppauge Office

Benefits

• Competitive salary plus bonus incentive
• Generous PTO
• Paid Holidays
• Medical/Dental/Vision
• Company paid Life and Short-Term Disability Insurance
• Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
• 401K with company match
• Profit Sharing Plan
• Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
• Learning and development opportunities
• Fun team building events
• Employee Discounts
• Scholarship Program for Employee’s children
• A knowledgeable, high-achieving & experienced team

Our Core Values

• Family
• Keep your Commitments
• Whatever It Takes
• Respect & Dignity
• Smart & Steady
• Do the Right Thing
• Passion, Pride & Loyalty
• Humility