Social Media and Marketing Manager

Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This role is perfect for a passionate marketing professional who thrives on creating engaging content, analyzing digital trends, and building meaningful relationships with audiences. As a key driver of our online strategy, you will harness your expertise in social media management, content creation, and branding to deliver impactful campaigns that resonate and inspire action. Join us to shape compelling narratives, boost engagement, and propel our brand to new heights in the digital landscape.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, blogs, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; leverage insights to refine marketing tactics.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to optimize reach and ROI.
• Analyze web analytics with Google Analytics and web analytics tools to assess campaign performance; prepare reports with actionable insights for continuous improvement.
• Coordinate public relations efforts by crafting press releases, managing media relationships, and enhancing the company’s reputation through strategic communication.
• Oversee social media management platforms such as Hootsuite and Buffer to schedule posts, monitor engagement metrics, and ensure consistent brand voice.
• Conduct keyword research for SEO purposes to improve organic search rankings; implement best practices in content creation for maximum visibility.
• Foster strong relationship management with influencers, partners, and community members to expand brand reach and credibility.
• Collaborate with cross-functional teams including sales and product development to align marketing initiatives with business objectives.

Skills

• Proven expertise in social media marketing strategies across diverse platforms with a focus on audience growth and engagement.
• Strong graphic design skills utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for compelling visual content.
• Experience with social listening tools to gather insights on consumer sentiment and industry trends.
• Proficiency in social media management applications such as Hootsuite and Buffer for scheduling and analytics tracking.
• Knowledge of Facebook Advertising campaigns including targeting options, ad creation, budgeting, and performance analysis.
• Solid understanding of SEO principles including keyword research, content optimization, and link-building techniques.
• Ability to analyze data using Google Analytics and other web analytics tools for performance measurement.
• Excellent proofreading skills ensuring all content is accurate, clear, and aligned with branding standards.
• Strong relationship management skills to engage influencers, media outlets, and community stakeholders effectively.
• Experience in digital marketing channels such as E-commerce platforms or web-based advertising is a plus. Join us as a Social Media and Marketing Manager if you’re ready to energize brands through creative storytelling while leveraging cutting-edge digital tools! Your innovative ideas will help shape our online presence while fostering authentic connections that drive growth.

Pay: $36,300.00 - $58,964.67 per year

Benefits

• 401(k) matching
• Flexible schedule
• Life insurance
• Paid time off

Work Location: In person